SOURCE: Marketwired


July 08, 2013 15:59 ET

Marketwired Webinar: How Lady Gaga Turns Followers into Fanatics

Online Marketing Expert Jackie Huba Unpacks the Method Behind Lady Gaga's Success, Isolating Seven Marketing Strategies Businesses Can Learn From Her "Monster Loyalty"

TORONTO--(Marketwired - Jul 8, 2013) - With more than 33 million Twitter followers and 55 million Facebook fans, Lady Gaga has methodically built a grassroots base of "Little Monsters" -- passionate fans who look to her not just for music but also for joy and inspiration. Online marketers have been in awe of her unconventional customer loyalty strategies that drive fan follower levels far beyond those of her peers. In the next Marketwired webinar on Wednesday, July 17, best-selling author Jackie Huba reveals, through the lens of business and marketing, how Lady Gaga built her army of passionate fans.

During the free webinar, Huba explores seven loyalty lessons from Lady Gaga and presents her marketing playbook for building this kind of loyalty in any organization. Sharing with attendees a complete case study that can be modeled in companies large and small, Huba explains how to build, maintain, and expand a core customer base through proven marketing strategies.

On Twitter? Connect with @Marketwired and @JackieHuba in advance of the webinar, or follow along live on Wednesday, July 17, at #mwloyalty.

About Jackie Huba
Named one of the 10 most influential online marketers, Huba is the author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the co-author of two books on customer loyalty: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie also co-authors the award-winning Church of the Customer blog, with more than 105,000 daily readers. A sought-after keynote speaker, her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM, a Pittsburgh Steelers fanatic and resides in Austin, Texas.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired™ is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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