SOURCE: Marketwired


October 09, 2013 09:00 ET

Marketwired Webinar October 15: Driving Measurable Value With Social Data

Altimeter Group's Susan Etlinger and Marketwired's Kurt Heinemann Discuss How to Integrate Social Data With Other Business-Critical Data to Improve Business Results

TORONTO, ON--(Marketwired - Oct 9, 2013) - Despite the proliferation of social media data across enterprise-class organizations over the past few years, social data still remains largely isolated from business-critical data collected from customer relationship management (CRM), business intelligence (BI), market research, and other sources. On Tuesday, October 15 Marketwired CMO Kurt Heinemann and Altimeter Group Industry Analyst Susan Etlinger lay out an imperative for social data intelligence and offer actionable insights for successful integration.

This expert discussion will include:

  • Key dimensions organizations must understand
  • Pragmatic steps to take toward mature integration
  • Examples of how forward-looking businesses are using integrated data to drive measurable value

"Driving Measurable Value with Social Data" -- a free webinar presented by Marketwired

Tuesday, October 15, 2013, 10 a.m. PDT / 1 p.m. EDT
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.

Susan Etlinger, Industry Analyst, Altimeter Group
Kurt Heinemann, Chief Marketing Officer, Marketwired

To Register:
Click here to register for the webinar.

This webinar is part of Marketwired's ongoing initiative to help businesses keep pace with the changing marketplace, uncover new opportunities, and harness the power of influence.

On Twitter? Connect with @Marketwired  in advance of the webinar, or follow along live on Tuesday, October 15, at #DrivingValue.

About the Presenters

  • Susan Etlinger, Industry Analyst, Altimeter Group
    Susan Etlinger works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She's a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at

  • Kurt Heinemann, Chief Marketing Officer, Marketwired
    Kurt Heinemann champions the Marketwired brand experience. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company's unique value proposition to potential customers, partners, and market influencers through strategic and creative means.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired™ is majority-owned by OMERS Private Equity (

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