SOURCE: Marketwired


March 23, 2015 09:00 ET

Marketwired Webinar "PR Pitching for Smarties" Helps PR Pros Master their Media Approach

March 30 Event Features PR Experts Dan Ovsey, Michael Smart and Martin Waxman With Deirdre Breakenridge as Moderator

TORONTO, ON--(Marketwired - March 23, 2015) - Social media has had an indelible effect on how we share information and create influence. Because of our multi-channel, multi-media landscape, media relations has changed, and correspondingly, so has the PR pitch. Achieving successful media coverage today takes a new approach focused on telling more powerful stories, providing more robust content and building strong relationships with an expanded set of market influencers. And that begins with smart pitching. On March 30, PR heavyweights Dan Ovesy, Michael Smart and Martin Waxman with moderator Deirdre Breakenridge join together to show us how to:

  • Prepare the pitch that packs a punch
  • Understand who's on the other end of your pitch, from Twitter influencers to traditional media 
  • Find out what content your influencers crave and learn how to give it to them
  • Leverage great examples of pitches
  • Build meaningful relations with media, bloggers and other influencers

 "PR Pitching for Smarties" - a complimentary webinar hosted by Marketwired

Monday, March 30, 2015, 1 - 2:00 p.m. EDT / 10 - 11:00 a.m. PDT
The session will be archived for later viewing. All registrants get access to the archived webinar.

Dan Ovesy, Account Director, Edelman
Dan Ovsey has been in the media and communications industry for 15 years. An expert writer and communicator as well as a journalist, editor, media trainer and corporate storyteller, he has helped Canadian executives identify and tell the stories that build their personal and commercial brands. As the editor of FP Executive, he offered Canada's top professionals insights, advice and information on everything from corporate leadership strategies and innovation to human resources issues and corporate social responsibility.

Michael Smart, Principal, Michael Smart PR
Michael Smart is the media pitching coach PR pros turn to when they want to boost their positive media placements. He's trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional non-profits. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with people who sign up for his weekly media pitching tips emails.

Martin Waxman, President, Martin Waxman Communications
Martin Waxman is a Toronto-based digital/social media/communications guy, president of Martin Waxman Communications and co-founder of three agencies. He writes a monthly column for Marketing Magazine, blogs at myPALETTE and hosts the Inside PR podcast. He advises clients on how to develop a strategic approach to content marketing and new PR and conduct training sessions and social media workshops for brands and organizations. 

Deirdre Breakenridge, Author, Speaker and CEO of Pure Performance Communications
Deirdre Breakenridge has been helping senior executives in mid-size to large organizations communicate with their stakeholders for more than 20 years. A PR strategist, she has worked with her clients on many different types of communications programs, including thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.

To Register: Click here to register for the webinar.

Tweet about this webinar at: #PR4Smarties

All webinar registrants receive a complimentary "PR for Smarties" tip sheet

About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting news makers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired

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