TORONTO, ON--(Marketwired - Sep 19, 2013) - Targeting buy-side investors is a challenging yet fundamental role for investor relations professionals. As more companies vie for investor attention, IROs need an arsenal of tools just to identify the right buy-side investors and analysts and deliver messages to their desktops. Marketwired's webinar on September 26 will cut through the clutter and present today's most effective methods to identify, reach, and motivate current investors as well as new prospects.
The discussion, led by Elizabeth Judd, a journalist and frequent contributor to IR Magazine and Kurt Heinemann, Marketwired's CMO, will feature best practices for targeting buy-side investors, including leveraging social media, measuring the impact of communications, understanding market sentiment and reporting investor trends to management.
- What: "Targeting Your Most Promising Investors" -- a free webinar presented by Marketwired
- When: Thursday, September 26, 2013, 10 a.m. PDT / 1 p.m. EDT
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
- Who: Elizabeth Judd, Journalist and Contributor to IR Magazine
Kurt Heinemann, Chief Marketing Officer, Marketwired
- To Register: Click here to register for the webinar.
This webinar is part of Marketwired's ongoing initiative to help businesses keep pace with the changing marketplace, uncover new opportunities, and harness the power of influence.
On Twitter? Connect with @Marketwired in advance of the webinar, or follow along live on Thursday, September 26, at #IRTargeting.
About the Presenters
- Elizabeth Judd
Elizabeth Judd is a long-time contributor to IR Magazine, a global print and online magazine based in New York and London. She also writes for CIRI's IR leader and IR Magazine's sister publication, Corporate Secretary. Based in Washington, D.C., Elizabeth has spent the last two decades as a financial journalist. Her work has appeared in Compliance Week, The Philadelphia Business Journal, The Atlantic, and The Philadelphia Inquirer.
- Kurt Heinemann, Chief Marketing Officer, Marketwired
Kurt Heinemann champions the Marketwired brand experience. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company's unique value proposition to potential customers, partners, and market influencers through strategic and creative means.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired™ is majority-owned by OMERS Private Equity (www.omerspe.com).