TORONTO, ONTARIO--(Marketwired - Sept. 14, 2013) -
Editor's Note: There is a photo associated with this Press Release.
There are many new technologies that impact company strategy, and social media ranks near the top. On September 16, Marketwired Executive Vice President Michael Downing will help attendees at NYSE Euronext's conference, "Board IT Challenge," understand the opportunities and risks of social networking for public companies. Sponsored by NYSE's quarterly publication Corporate Board Member, this intensive one-day conference in Atlanta, GA brings together respected advisers and service providers who will engage attendees in insightful discussion about new technologies, enabling them to make more informed strategic decisions for their boards.
Downing joins author and entrepreneur Peter Shankman to lead the panel discussion "Not Just for Generation Y - Why Your Board Should Care About Social Networking." Topics for discussion include overcoming the generational gap board members face with social media platforms; the risks associated with employees' use of social media in a world where social media allows everyone to be a part of spreading "news"; steps companies need to take to protect their digital reputation; and how to best leverage social media during a crisis or normal business.
Downing also leads a peer breakout session: "Facebook, LinkedIn, and Twitter - A Tutorial for Newbies" at which attendees will discuss what social media platforms their customers are using and how to leverage these outlets to improve business outreach and customer service opportunities.
Learn more about Corporate Board Members' "Board IT Challenge" conference here. Share Michael Downing's Board IT Challenge social networking events on Twitter at #SocialatBoardIT.
Partnering with companies of all sizes - from start-ups to Fortune 500 enterprises - Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).
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