SOURCE: Marketwire


March 23, 2010 08:15 ET

Marketwire's South Africa Soccer Newsline Targets 20,000 Global Media and an Audience of Billions

Showcases News on Corporate Social Responsibility, Emerging Markets, Global Initiatives

TORONTO--(Marketwire - March 23, 2010) -  Coinciding with the 2010 FIFA World Cup in South Africa June 11 to July 11, 2010, Marketwire announces a South Africa Soccer newsline designed for organizations wanting to showcase their global announcement related to corporate social responsibility, investments in Africa, international initiatives and operations in emerging markets. This limited-time newsline targets more than 20,000 sports journalists, sports editors and media professionals at trade and mainstream media outlets around the world, in turn reaching an expected viewing audience of billions.

This is the first time the World Cup will be held on the African continent, and FIFA (Fédération Internationale de Football Association, or International Federation of Association Football) is using the Games as an opportunity to bring to the forefront pressing social issues that extend beyond sports and soccer.

"With the theme of corporate social responsibility resonating among journalists and media outlets covering FIFA's related projects, not only does this newsline offer an incredible opportunity for sports-related organizations that want to capitalize on World Cup media coverage," said Hector Botero, Marketwire's vice president, emerging markets, "but it is also a great opportunity, not available anywhere else, for commercial businesses as well as NGOs, non-profit organizations or philanthropic groups to send an international announcement at an affordable rate."

Targeted distribution includes:

  • More than 20,000 mainstream and trade media outlets and journalists around the world.
  • Radio and television stations, newspapers and websites across South African via the South African Press Association (SAPA).
  • Website posting on the SAPA site as well as on hundreds of leading websites around the world.
  • Complimentary translation of releases into English, Spanish, Portuguese, Chinese (Traditional and Simplified), Korean and Japanese based on the destination countries.

Value-added features designed to increase online visibility and measure ROI include:

  • The ability to add hyperlinks that drive people to websites - many of Marketwire's partner sites in Asia, Latin America and Europe carry Marketwire content with live links.
  • Reporting for North America media placements via Marketwire's News Dashboard, including distribution profiles by publication date and geography, and links to news as it appears on leading websites.
  • Customized clip reporting for Latin America (Spanish and Portuguese), Europe (English) and Asia (Chinese, Korean and Japanese).

More information on Marketwire's South Africa Soccer newsline.

About Marketwire
The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at

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