SOURCE: Yellow Pages Association

Yellow Pages Association

April 27, 2009 13:00 ET

Marquette Group CEO Christopher Cummings Named Yellow Pages Association Board Chairman

BERKELEY HEIGHTS, NJ--(Marketwire - April 27, 2009) - The Yellow Pages Association (YPA) today announced that Christopher Cummings, CEO and equity owner of Marquette Group, has been named chairman of YPA's board of directors. Cummings succeeds outgoing chairman David C. Swanson.

Cummings is the first YPA chairman to come from one of the association's CMR (certified marketing representative) member companies.

"Chris is a distinguished leader in our industry, and YPA is proud to have him as chairman," said Neg Norton, president of YPA. "As the first certified marketing representative member to chair our board, Chris will play a key role in bringing together all YPA members -- clients, agencies, publishers, and associates -- to chart a new path forward for our industry."

Cummings has more than 25 years of Yellow Pages industry experience. He purchased Marquette Group, an advertising agency specializing in national Yellow Pages programs, in 1996. Mr. Cummings is a founding member of the Association of Directory Marketing (ADM) and served as chair of ADM's board of directors for six years. He is currently a member of both ADM and YPA boards.

"I am pleased to take on the role of chairman of YPA," Cummings said. "I look forward to working with the board to help drive growth in our industry and to build on our commitment to help the businesses that advertise with us grow as well."

Additional director seats include Herb Gordon, Association of Directory Marketing; Norm Hagarty, DAC Group; Kathy Hipple, Ambassador Media Group; Frank Jules, AT&T Advertising and Publishing; Scott Klein, Idearc, Inc.; Edward Lane, RR Donnelley; Scott Pomeroy, Local Insight Media; David Swanson, R.H. Donnelley; Marc Tellier, Yellow Pages Group; and Neg Norton, YPA.

About The Yellow Pages Association

The Yellow Pages Association (YPA) ( and is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs), and associate members (a group of industry stakeholders that include Yellow Pages advertisers, vendors, and suppliers).

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