SOURCE: Marqui Inc.

April 11, 2005 09:00 ET

Marqui's New Software-as-a-Service Empowers Organizations With Fortune 500 Marketing Capabilities at a Small Business Price

Marqui 4.8 Delivers More Powerful E-Mail Analytics, Industry-Leading Menu Builder, Faster Publishing, Enhanced Security and Microsoft Active Directory Support

PORTLAND, OR -- (MARKET WIRE) -- April 11, 2005 -- Marqui, Inc., the company revolutionizing how organizations handle marketing communications, today announced the latest version of its software-as-a-service (SaaS) for simplifying and automating marketing communications. Marqui's SaaS is the first solution that helps businesses easily and cost effectively take control of all of their branded content and communications output. The new version includes a number of enhancements that make it even easier to implement, customize and use, such as the industry's most advanced Menu Builder, e-mail analytics for opt-in subscribers, improved publishing speed, a more user-friendly interface and integration with Microsoft® Active Directory.

"Businesses have been forced to get by with an assortment of home-grown or low-cost, low functionality solutions for far too long," said Stephen King, President and CEO of Marqui. "To actually help organizations improve their marketing communications activities, a solution must offer broad marketing functionality, be extremely easy to use, and be simple to install and maintain. This is precisely what Marqui delivers -- which is why we can eliminate everything from direct costs, such as third-party agency fees, to process costs resulting from time-to-market delays and even accuracy costs stemming from incorrect information being distributed."

With Marqui, organizations can effortlessly manage a wide range of communications initiatives, such as e-mail campaigns, newsletters, Web sites and more. Capitalizing on the power of the SaaS approach, Marqui gives users browser-based access to one affordable and easy-to-use application that provides content management, document management, business process management, e-mail campaign management and analytics. By combining all of this essential functionality in one package, Marqui's SaaS allows customers to create and coordinate more effective campaigns in an efficient and timely manner without the issues of multiple product purchases, integrations or training.

New Version is Easier to Use, Measures Campaign Effectiveness

The first thing customers will see with version 4.8 is an updated interface that is easier to use. The interface includes new category labels that are more in line with marketing functions, such as Campaign Manager, Digital Assets and Content Library. The staging server has also been enhanced so that users will benefit from identical preview environments for acceptance and review prior to publishing to a given destination. As a result, it's much easier for users to check for broken hyperlinks, etc.

This release of Marqui also delivers a new analytics feature that enables marketers to measure the effectiveness of subscriber e-mail campaigns. With 4.8, customers now have real-time insight into the status of any given campaign and they can easily track how many subscribers are opening or forwarding e-mail messages.

In addition, Marqui now includes a new Menu Builder, which gives customers the utmost control and flexibility in how they set up navigation bars on their Web sites. Unlike other solutions, which only provide limited functionality and choice in this area, Marqui allows organizations to choose whether they want horizontal and/or vertical navigation bars, without compromising the ease-of-use of the system. It also offers unlimited menu options, including XML output capabilities.

Moreover, starting with this release, Marqui supports Secure Sockets Layer (SSL) for Secure Publishing. Since Marqui publishes content from its server to the Web hosting server using a mechanism called File Transfer Protocol (FTP), many customers prefer to secure content during transmission. By using SSL, Marqui maintains strict security while ensuring top performance.

The new version also allows for more efficient streaming of publishing data and significantly improves publishing speed. It also allows for decoupled "background" publishing, which enhances usability when users are performing any publishing type function. Since publishing functions are processor intensive and can take several minutes, Marqui returns the user to the screen where the action was launched and runs the function in the background. A progress bar showing the status of the publishing job will appear in the upper right hand corner of the screen, allowing users to continue working.

Integration with Microsoft Active Directory

Marqui's SaaS is also now integrated with Microsoft Active Directory, which allows Microsoft customers to leverage their existing Active Directory. Active Directory becomes the "master list" for Marqui Users and their associated permissions, making Marqui even easier to implement and maintain.

Finally, the new version offers support for Unicode, which allows for National Language Support, including Double Byte Character Set (DBCS) languages such as Chinese or Japanese. This ensures marketers have complete power over content, regardless of language.

Pricing and Availability

Marqui 4.8 is available immediately, with pricing starting at $399/month. For more information on pricing and availability, contact Marqui at 1.888.6MARQUI or sales@marqui.com.

About Marqui

Marqui is revolutionizing the way organizations of all sizes handle marketing communications. Marqui's software-as-a-service (SaaS) quickly simplifies and automates a broad range of marketing activities, enabling businesses to easily and cost effectively take control of their branded content and communications output. Marqui maintains offices in both the United States and Canada, and already has an established customer base of more than 200 organizations. For more information, visit www.marqui.com.

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