SOURCE: Spectra Ticketing & Fan Engagement

Spectra Ticketing & Fan Engagement

June 09, 2015 13:00 ET

Marshall University Extends 27-Year Partnership With Spectra Ticketing & Fan Engagement (Formerly Paciolan)

University Adds Digital Ticketing and Email Marketing Solutions to Innovate Gameday Experiences and Communications

IRVINE, CA and HUNTINGTON, WV--(Marketwired - Jun 9, 2015) - Spectra Ticketing & Fan Engagement (formerly Paciolan), the leading provider of ticketing, marketing, fundraising and analytics solutions in college athletics, today announced it has extended its long-term partnership with Marshall University (Marshall). Marshall will continue to leverage the company's industry-leading ticketing and fundraising solutions, and in conjunction with the extended partnership add Spectra Ticketing & Fan Engagement's Access and email marketing solutions. Marshall has been a Spectra Ticketing & Fan Engagement partner since 1988.

"We are thrilled to continue our long-term partnership with Spectra Ticketing & Fan Engagement and implement new technology to provide our fans with an exceptional experience at every event," said Mike Hamrick, Director of Athletics at Marshall University. "Spectra Ticketing & Fan Engagement powers our ticketing, fundraising and marketing efforts, allowing Marshall Athletics to offer our fans industry-leading technology at every touch point."

With the renewed partnership, Marshall will implement Spectra Ticketing & Fan Engagement's Access Management solution to empower the college with a robust digital ticketing system. Marshall will utilize the technology to provide fans with print-at-home and mobile tickets that can be scanned at all events to improve the gameday experience and better serve fans by eliminating will call lines at the box office.

Leveraging Spectra Ticketing & Fan Engagement's online ticketing system, Marshall will continue to efficiently sell tickets and process donations in real-time through a user-friendly website at HerdZone.com. The all-in-one eCommerce site allows Marshall to offer fans and donors the ability to purchase tickets to all events, make donations via Spectra Ticketing & Fan Engagement's fundraising software and manage their accounts online.

"Providing an exceptional gameday experience for our fans is of the utmost important," said Aaron Goebbel, Associate Director of Athletics for External Affairs at Marshall University. "Spectra Ticketing & Fan Engagement's technology now enables us to market our events and naturally increase the fan experience through improved communication and user-friendly software."

Marshall will also integrate the company's email marketing solution PACmail to expand its communication to fans and broaden its marketing reach. PACmail will enable the university to tailor segmented messages to instantly reach season ticket holders and fans to increase awareness of ticket sales, fundraising opportunities, promotions and upcoming events.

"We are proud to continue to provide industry-leading solutions through our partnership with Marshall University," said Dave Butler, Chief Executive Officer of Spectra Ticketing & Fan Engagement. "We look forward to delivering a full range of services and evolving technology to enhance the fan experience through ticketing, fundraising and marketing services."

Comcast Spectacor, a leader in the sports and entertainment industry, raised the bar on live event experiences when it announced on June 2 that Paciolan and its two other divisions -- Global Spectrum and Ovations Food Services -- now operate as Spectra, a singular, new brand.

About Spectra Ticketing & Fan Engagement
Spectra's Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics solutions with over 35 years of experience. Spectra Ticketing & Fan Engagement enables college athletic programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year.

About Spectra
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra's expertise is embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan). Learn more at SpectraExperiences.com.

Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Pa., in addition to Spectra, Comcast Spectacor owns and operates the National Hockey League's Philadelphia Flyers and the Wells Fargo Center venue. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information.

Contact Information

  • Spectra Ticketing & Fan Engagement Media Contacts:
    Craig Ricks
    Spectra Ticketing & Fan Engagement
    Vice President of Marketing
    949.823.1636 (O)

    Steve Brown
    Spectra Ticketing & Fan Engagement
    Corporate Marketing Specialist
    949.823.4506 (O)

    Marshall Media Contact:
    Aaron Goebbel
    Marshall University
    Associate Director of Athletics for External Affairs
    301.696.4375 (O)