SOURCE: Ensighten

Ensighten

March 29, 2016 08:00 ET

Martech Pioneer Mayur Gupta Joins Dell, HomeAway and NRG Energy for Ensighten's AGILITY Conference in Austin

Marketing and IT Leaders to Discuss Latest Trends and Best Practices in Marketing Technology and Data Management as Ensighten's AGILITY World Tour Rolls Into Its Second Stop

SAN JOSE, CA--(Marketwired - Mar 29, 2016) - Ensighten, the global leader in enterprise tag management and marketing data solutions, today announced the final agenda for its latest AGILITY World Tour 2016 event, scheduled for April 12 at Brazos Hall in Austin, Texas. Keynoting the free, half-day event is marketing technology expert Mayur Gupta, senior vice president and head of digital platforms and marketing technology at Healthgrades, who will present on how meaningful data-driven experiences can influence human behavior.

Widely recognized as one of the first chief marketing technologists in his previous role at Kimberly-Clark, Gupta will share key insights on leading digital transformation in the current hyper-personalized ecosystem. Gupta will be joined by marketing leaders from Dell, HomeAway, NRG Energy and others to share best practices around how to build an effective data governance framework, bridge the collaboration gap between IT and marketing, and unify siloed technologies and data sources to drive better experiences. Monetate, a leader in multi-channel testing and personalization, is the main event sponsor.

"As marketing technology continues to evolve, it is mission critical that we help digital marketers understand how the latest data-driven technologies are designed to assist them in achieving long-term business goals," said Gupta. "Ensighten's AGILITY World Tour gives attendees a hands-on, interactive experience, and offers on-the-spot expert guidance to assist customers with today's martech challenges."

AGILITY Austin session will feature a free networking lunch, product station and evening reception with the agenda highlighting:

  • Changing Human Behavior Through Data-Driven Experiences - Mayur Gupta, Healthgrades
  • Building an Effective Data Governance Framework - Kevin Lacobie, NRG Energy
  • 5 Secrets for Navigating the MarTech Jungle - Panel: Colton Perry, Monetate; Vinay Bhagat, TrustRadius; Kevin Lacobie, NRG Energy
  • Tag Management: The Glue that Brings IT and Marketing Together - Ryan Burke, Keith Ashorn, HomeAway
  • Privacy Law Changes are Looming - Do You Have a Game Plan? - Jim Parker, Dell
  • Accelerating the Value of Data Management Platforms with Tag Management Systems - James Niehaus, Ensighten

With a successful launch in Los Angeles, CA earlier this month, Ensighten's AGILITY World Tour event is shaping up as one of the biggest and most comprehensive digital marketing and technology events of the year, attracting not only major partner sponsors, but also global brands such as Dell, Fidelity Investments, The Home Depot, Prudential, and many more to be announced. Additionally, marketing technology expert Scott Brinker, who will appear in select cities, will be teaming with Ensighten to give away 100 copies of his new book, Hacking Marketing, free to the first 100 attendees at each event.

In addition to the event in Austin, the AGILITY World Tour continues now through the October at these locations:

  • Atlanta, May 17 - Half-day Event with Scott Brinker + Reception
  • Boston, May 24 - Breakfast Event with Scott Brinker
  • Paris, June 8 - Half-day Event + Reception
  • New York, Sept. 13 - Full-day Event with Scott Brinker + Reception
  • Chicago, Oct. 11 - Full-day Event + Reception
  • London, Oct. 20 - Full-day Event + Reception

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About Ensighten
Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten's patented marketing data platform, anchored by the world's leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile app experience optimization, and attribution. Ensighten delivers industry-best safeguards for data privacy and security, more than 1,100 turnkey vendor tag integrations, and direct ownership of digital customer data. Select customers include Brooks Brothers, CDW, Hearst Corp., The Home Depot, Microsoft, Safeway, State Farm, United Airlines, and T-Mobile. Ensighten is headquartered in the heart of Silicon Valley, with offices in San Diego, London and Sydney.

Contact Information

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