SOURCE: Adify

March 18, 2008 13:49 ET

Martha's Circle, Gay Ad Network and the HotChalk Network Are Category Leading Adify Vertical Ad Networks in February

NEW YORK, NY--(Marketwire - March 18, 2008) - Adify, the premier technology and media company focused on vertical online advertising, today announced that Martha's Circle, Gay Ad Network and the HotChalk Network were their leading vertical ad networks in their categories for February 2008. More than 90 advertising networks use Adify's technology and according to Adify reports for February 2008, Martha's Circle recorded 25 million impressions, Gay Ad Network had 90.8 million impressions and the HotChalk Network had 78.8 million impressions. Adify's ad measurement has been independently audited for accuracy by IM Services in accordance with IAB Ad Measurement Guidelines.

"Our top performers are experiencing rapid and sustained audience growth. We are thrilled to see networks such as Martha's Circle attain quality reach of more than 3.9 million unique users and 25 million impressions per month," said Russ Fradin, CEO of Adify. "The top networks in February illustrate a diversity of demographics and interests -- living, education, and gay -- that advertisers can target via the many vertical ad networks utilizing Adify's technology."

--  Martha's Circle launched in November with hand-selected, lifestyle
    sites that quickly became a must-buy for leading advertisers.
    
--  Since launch, Gay Ad Network has quickly grown to become the leading
    ad network for reaching the gay and lesbian audience online.
    
--  HotChalk, now one of the 5 largest education properties according to
    ComScore's MediaMetrix, allows advertisers to reach teachers, parents, and
    students visiting education resources.
    

"Traditionally, new online vertical publishing networks have taken 18 months or more to reach the same traffic levels shown by Adify's leading vertical ad networks according to ComScore," added Fradin. "Traffic figures from February show that ad networks that utilize Adify's platform are able to generate an equivalent readership in 7 months or less."

By utilizing Adify to create, manage and commercialize their networks, these network builders have been able to focus less on building an advertising infrastructure and more on finding quality publishers for their networks and building a rich stream of editorial and content of interest to their specific audiences.

Adify provides publishers with the backend infrastructure to create, manage and commercialize vertical advertising solutions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising. In addition, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart Living Omnimedia, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

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