SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - Mar 11, 2014) - Martini, the global media expert in brand advertising to the affluent and influential, today announced the appointment of current chief operating officer Erik Pavelka as its CEO, effective immediately. Concurrent with the appointment of Pavelka, the company also announced that Skip Brand, Martini's current CEO, would continue as an advisor.
Martini was founded on principles that are more important than ever to brands looking to generate awareness and increase favorability online. Martini had an auspicious goal of being the global expert in understanding the most valuable audience, those that make the purchasing decisions on most goods and services globally. Helping the most discerning marketers engage with the most affluent and influential audience on the web has set Martini up for success. Martini has built up a treasure trove of data based on hundreds of campaigns across its platform over the years that it leverages for the current and future success of its clients. Martini's platform helps marketers reach their ideal audience in the right environment and in the most impactful way by leveraging insights as a recipe for success.
"Erik has been instrumental in developing an organization that can function at the level of excellence and effectiveness that all those vested in the company require, particularly our customers and employees," said Brian Ascher, Martini investor and Venrock Partner. "I am confident that Erik is the right leader to guide the maturation of the company."
Martini delivers brand advertising at scale while targeting the most valuable audience segments online -- the aspirational affluent, mass affluent and hyper affluent. The Martini model provides more efficient campaigns and more value to their advertising partners.
"I'm honored and excited to help Martini advance our mission as the leader in reaching the affluent online," said Pavelka. "Martini will continue to partner with the world's largest brands and publishers to help them capitalize on the opportunities that exist when they engage the audience that spends the most."
Martini specializes in helping the world's most prestigious brands engage the audience with the most money and influence online. Leveraging proprietary insights on where and how the affluent consume media, Martini provides sophisticated solutions for delivering compelling rich media campaigns that integrate content, video and social functionality across the passion-based, niche sites this audience interacts with, at work and at play. It's affluent advertising engineered. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.