SOURCE: MARTINI

Martini

March 04, 2014 09:00 ET

Martini Forecasting to Grow Premium Programmatic Brand Advertising to More Than 50% of Revenue in 2014

Bolstering Company by Hiring Experts in Premium Native Programmatic

SAN FRANCISCO, CA and NEW YORK, NY and LONDON, UNITED KINGDOM--(Marketwired - Mar 4, 2014) - Martini, the media company that helps the world's most prestigious brands engage affluent and influential audiences, today announced that they ended Q4 2013 with nearly 40 percent of their revenue driven by premium programmatic brand advertising, and in 2014 it's growing to over 50 percent. Due to Martini's growth in premium programmatic, they are hiring programmatic marketers, sellers, engineers and data scientists in all global regions.

Martini is a pioneer in the premium programmatic space. Earlier this year they launched a private premium programmatic marketplace in conjunction with hundreds of agency, publisher and technology partners, as well as some exclusive partnerships that will lead to Martini's continued growth. The marketplace combines real-time bidding (RTB) and automation with guaranteed, 100 percent ready-to-run, truly premium rich media and tablet inventory that is both sold programmatically and through programmatic direct. Unlike current RTB exchanges that typically auction non-guaranteed, standard remnant inventory, Martini's marketplace packages the highest quality inventory with audience analytics (INSIGHTS) across diverse content categories. In 2014, Martini is scaling its two-year-old native ad platform to become the first premium native programmatic ad platform.

"Martini is realigning and growing our sales leadership with a higher level of talent to support our ever-growing focus on premium programmatic," said Tom O'Regan, President of Martini. "We are adding professionals that combine consultative media sales skills with a true understanding of the technology driving the programmatic space. These executives will join peers at Martini, who have come from companies where performance advertising started like Pubmatic, Google, Yahoo!, Rocket Fuel, Xaxis and other companies that pioneered programmatic from a DR space."

According to eMarketer, advertisers are forecasted to spend more than nine billion on programmatic by 2017. With advertising dollars and needs shifting, Martini is prominently poised to most effectively target audiences and deliver results at scale. Due to its programmatic efforts, Martini has been named one of the top ad tech companies by AdExchanger due to its revenue per employee.

About Martini
Martini specializes in helping the world's most prestigious brands engage the audience with the most money and influence online. Leveraging proprietary insights on where and how the affluent consume media, Martini provides sophisticated solutions for delivering compelling rich media campaigns that integrate content, video and social functionality across the passion-based, niche sites this audience interacts with, at work and at play. It's affluent advertising engineered. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.

Contact Information

  • Media Contact
    Brook Terran
    Blast PR on behalf of Martini
    Email Contact
    225-238-1090