SOURCE: Martini Media

Martini Media

August 27, 2013 14:51 ET

Martini Media Secures $14 Million

Fueled by Expansion of Cross-Channel Content Marketing and Data-Driven Solution Sales

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - Aug 27, 2013) - Martini Media, a global media and advertising company, has secured $14 million in financing. The round was led by long-term Martini Media investors Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank.

"Martini Media remains on a rapid growth trajectory both in the U.S. and Europe," said the company's CFO and COO, Erik Pavelka. "Our growth rate, global expansion, client wins and technology and product development capabilities have all outpaced expectations. We are also firmly on target to meet our profitability requirements after consistently exceeding our targets."

Martini Media will use the new infusion of capital to accelerate its aggressive growth strategy. The company plans to invest in its data, technology and product portfolio, build on its premium programmatic solutions, expand into more international markets, as well as focus on hiring world-class technologists. Additionally, Martini Media was ranked 376th on the 2013 Inc. 500 with a three-year sales growth of 1,177 percent and was also ranked 44th on the Top 100 Advertising & Marketing Companies.

"Brands are hungry to engage with consumers in the most inspiring ways wherever consumers are -- which is often on the go," said industry expert and Martini Media advisor, Jack Myers. "Martini Media solves this by providing high-quality data and content driven solutions at scale. This financing round will help the company solidify its position as the leader in supporting brands as they redefine their relationships with consumers through media touch points that matter the most. It's a special moment in time for consumers, brands, publishers and Martini Media."

"Martini Media has proven itself as the company to work with to engage today's consumer with the most innovative media and content," said Martini Media board member Chris McKay, Managing Director, Granite Ventures. "In a shifting media landscape, where consumers have many choices, top companies have recognized that Martini Media offers the best solutions for engaging with them. We are delighted to stand behind such an innovative, top-performing company."

"The Martini Media team has executed against its strategy of owning the affluent marketing channel by aggregating the most relevant audience, capturing the most comprehensive audience data and engaging them with the richest multimedia formats," added Pavelka. "Through our record growth in 2012, ground-breaking studies, and the launch of our premium programmatic marketplace (PPM), Martini Media continues to be a leader in the industry."

About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit to learn more.

About Granite Ventures:
Granite Ventures has been partnering with leading entrepreneurs since 1992. Granite manages over $1 billion, invested in close to 100 leading private companies in sectors where our partners have deep domain expertise, broad industry knowledge and significant investment experience.

About Reed Elsevier Ventures:
Reed Elsevier Ventures was established in 2000 and now has over $250m of capital under management. Our aim is to back entrepreneurs and companies that have the potential to transform the economics or the outcomes of the information, technology and media industries. We invest in the US, Europe and Israel and have invested in more than 30 companies. Reed Elsevier Ventures is backed by one of the world's largest media companies, Reed Elsevier, whose well known brands include LexisNexis, Elsevier, Reed Business Information and Reed Exhibitions. The team is comprised of experienced investors based in London and San Francisco.

About Silicon Valley Bank:
Silicon Valley Bank is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment and international banking services to its clients worldwide through 28 U.S. offices and six international operations. (NASDAQ: SIVB)

Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.

About Venrock:
Originally established as the venture capital arm of the Rockefeller family in 1969, Venrock continues a tradition of partnering with entrepreneurs to establish successful, enduring companies. With a primary focus on technology and healthcare, portfolio companies have included Adify, Apple Computer, DoubleClick, Endeca, Imperva, Intel, SlideShare, and Tudou and currently includes private companies in adtech and online marketing such as AppNexus, BlogHer, Bizo, Klout, M6D, and Martini Media. For more information, please visit Venrock's website at and follow the firm on Twitter at @venrock.

Contact Information

  • Media Contact:
    Brook Terran
    Blast PR for Martini Media
    (919) 480-4058
    Email Contact