NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - Mar 21, 2013) - Martini Media, a global media and advertising company, announced today that its CEO Skip Brand has been named by the Advertising Research Foundation (ARF) as a Great Mind Innovation Award certificate winner.
The ARF Great Mind Awards recognize and celebrate individuals who contribute to the excellence and advancement of advertising research. Established in 2006, the ARF honors research innovation, rising research stars, outstanding ARF member contributions, quality in research and lifetime achievement within the industry.
Brand has pioneered territory on the digital frontier for nearly 20 years. Under his leadership, Martini Media gave the industry an insight into affluent online shoppers through their research with comScore to help marketers to drive more business. The 2012 study, for which the ARF recognized Brand, looked at behaviors and engagement levels of the online affluent audience. This innovative study revealed that affluent shoppers out-research and outspend other online shopping segments. Martini Media extended this affluent research into different verticals, automotive and travel, to better inform marketers in the varying spaces of how to best reach the richest audience.
"It is an honor to be recognized for our research efforts by the ARF," said Brand. "We have an aggressive research schedule in place for 2013 that is intended to deliver further insights into the online behavior of affluent audiences. Martini Media is determined to remain a research leader, as the knowledge gained helps us deliver greater success to our partners."
Additionally, over the last four months, Martini Media discussed the most pressing industry issues with some thought leaders across the industry, which generated enough intelligence and insight to compel the companies to ally to bring premium to programmatic. In fact, as a result of this unofficial research, Martini Media recently announced that effective March 31, it will open a private premium programmatic marketplace in conjunction with hundreds of agency, publisher and technology partners. The marketplace will combine real-time bidding (RTB) and automation with guaranteed, 100 percent ready-to-run, truly premium rich media and tablet inventory.
For more information on Martini Media's research efforts, please visit: http://martinimedianetwork.com/resources/research-education-2/.
About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.