SOURCE: Martinson Coffee

October 28, 2013 06:00 ET

Martinson® Coffee Launches #YouCantFakeReal Sweepstakes

Sample Trucks Hit New York City With Free Cups of the 'Real' Joe and a Chance to Win Free Coffee for a Year

NEW YORK, NY--(Marketwired - October 28, 2013) - The Martinson® Coffee will hit the streets of New York City this fall to show New Yorkers why you can't fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year's worth of free coffee[1]. On October 28, 2013, two Martinson® coffee trucks will kick start the sweepstakes acting as the destination for entries while traveling around the city and passing out free cups of coffee for one month -- exemplifying just what 'real' coffee tastes like.

To enter the sweepstakes, coffee lovers should visit the Martinson coffee truck, transpose themselves in the life-size cutout, and upload the picture to Facebook, Twitter or Instagram with the hashtag #YouCantFakeReal, all while enjoying a free sample of coffee. With New Yorkers estimated to drink nearly seven times as much coffee as people living in other major U.S. cities[2], the prize should not be taken lightly. See (www.facebook.com/MartinsonCoffee) for the Sweepstakes Official Rules.

"This program demonstrates the genuine quality of Martinson® Coffee to the consumer on a level that we've never had before," said Dan Mullen, Director of Coffee Category Brands for Mother Parkers Tea & Coffee. "We wanted to make the brand experience fun while offering consumers the opportunity to taste the difference of our coffee. Comparing it to our competitors before making a purchase is important to our consumers and should make for a big win for Martinson."

The Martinson® Coffee trucks will appear in over two dozen locations during the campaign. Follow Martinson Coffee on Facebook for updates on truck locations throughout the campaign.

The social media launch will run in conjunction with a new city-wide advertising campaign. The ads, featured on New York commuter rail stations, subway stations and the like, will focus on proving why Martinson is the Real Joe.

Martinson RFA bags offer traditional blends like Donut Shop™ Brew and Mild Decaf, to exotic options like Light Latin Brew, Dark Bold and Rich African. With a percentage of beans sourced from Rainforest Alliance Certified farms, Martinson Coffee helps to promote the rights and well-being of farm communities while protecting wildlife and conserving natural resources.

Martinson® is proud to introduce their coffees in RealCup™ single-serve capsules. Only RealCup™ single serve cups have the Flavor Max™ Filter to give you the maximum flavor from your favorite coffees and teas, hence the name. Plus, these single serve cups are compatible for use in your Keurig® K-Cup®* brewer.

Martinson® brand coffees are available at many NY Metro retailers including Shoprite, A&P and Big Y, as well as online at amazon.com, coffee.org and coffeeicon.com.

[1] One (1) winner will win one (1) lb of Martinson Coffee in a Bag per month for (12) months. No purchase necessary, approximate retail value $120.00

[2] Massive Health Eatery Insights, 2012

* Martinson® and RealCup™ brands have no affiliation with K-Cup® or Keurig Inc. Keurig® and K-Cup® are registered trademarks of Keurig Inc. 

About Martinson® Coffee

Martinson® Coffee provides genuinely, great-tasting coffee through time-tested brewing methods that have held true for more than a century. Martinson® Coffee was founded in New York City in 1898 by Joe Martinson, 'The Real Joe,' when he began roasting select coffee beans in his mother's kitchen with meticulous precision and care, resulting in a one-of-a-kind coffee that remains unmatched today. Offering almost two dozen coffee blends in both bags and patented RealCup™ capsules, Martinson is dedicated to providing quality coffee, one cup at a time. It's the Real Joe™.

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