SOURCE: Collective Brands, Inc.

March 02, 2010 07:59 ET

Marvel and Airwalk to Launch Unique Brand Collaboration

Exclusive Co-Branded Collection of Marvel x Airwalk Merchandise to Launch in Fall 2010

ENGLEWOOD, CO--(Marketwire - March 2, 2010) - Collective Licensing International, LLC, owner of Airwalk, a leading global youth lifestyle brand, and Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced the launch of a unique brand collaboration -- Marvel x Airwalk -- which will bring together Marvel's seven decades of character franchises and graphic history with one of the most storied youth culture brands in the world.

A full scale collection of apparel, accessories and other merchandise, featuring a special collaborative Marvel x Airwalk logo, will debut worldwide in the second half of 2010. The Marvel x Airwalk collection will feature a bold aesthetic and graphic design that is inherent in both board sports and comic book art.

President and CEO of Collective Licensing International, Bruce Pettet, commented, "As two of the most well-known and authentic brands in youth culture, Marvel and Airwalk have both garnered a great amount of respect and a loyal following throughout the years. We are really excited about this new collaboration and the opportunity to partner with Marvel."

"Airwalk is a mainstay in the board and action sports world. This collaboration will help expand Marvel's presence in high end retail stores and overall in the lifestyle category, and the collection will undoubtedly appeal to the influential and trend-setting youth consumer," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.  

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE: PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, Hind®, Spot Bilt® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.

Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

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