SOURCE: Masabi

Masabi

December 14, 2016 09:00 ET

Masabi Announces JustRide SDK, Bringing Mobile Ticketing to Existing Transport, Mapping, Messaging and Payment Apps

First Strategic Partner Keolis to Launch in Montargis, France, Using Software Development Kit that Will Accelerate Mobile Ticketing Deployments Worldwide

LONDON, UNITED KINGDOM and PARIS, FRANCE--(Marketwired - Dec 14, 2016) - Masabi, the global leader in transport mobile ticketing and innovative fare collection, today announced JustRide SDK, the world's first mobile ticketing software development kit (SDK) for the transport industry. The SDK allows Masabi's strategic partners to incorporate mobile ticketing into existing apps, extending the functionality while adding a new revenue stream. Typical JustRide SDK customers include major transport operators, passenger information apps, and messaging and payment platform providers. Masabi's mobile ticketing technology is already in use with more than 25 transport operators worldwide, including New York's MTA, Transport for Athens, Boston's MBTA, Virgin Trains, National Express Bus, Las Vegas RTC, Los Angeles Metrolink and Preston Bus.

French Transport giant Keolis is the first SDK customer, through Its digital subsidiary Kisio. It has integrated Masabi ticketing, along with validation technology and retail analytics, into its PlanBookTicket mobility solution which will be first launching in Montargis, France, in January 2017. The solution is currently in a public beta test. 

The JustRide SDK allows an integrated app to request fare types and deliver barcode tickets to a rider through a ticket wallet. The wallet communicates with Masabi servers to understand complex fare tables and manage the ticket lifecycle and security. Operators using the SDK will also have access to the JustRide Hub, from which they can access a wealth of back office data including real-time sales, usage and validation information, and an extensive customer services interface.

PlanBookTicket will incorporate barcode-based mobile ticketing and validation technology from Masabi's award-winning JustRide Platform to create a branded solution upon which fully integrated applications will be built for Keolis public transport subsidiaries across France. Montargis is the first such deployment, with more to be announced in Q1 2017. Validation of barcode tickets will take place using JustRide Inspect, both for handheld checking by revenue protection officers using iOS and Android smartphones, and those operators using on-board validation devices.

"The JustRide SDK is a game-changer for the mobile ticketing industry, allowing strategic partners to incorporate our mobile ticketing technology into their existing mobile apps and services. This move cements JustRide's position as the world's leading platform and will help Masabi reach new markets and opportunities through a strategic partner network," said Brian Zanghi, CEO of Masabi. "Keolis is our first partner to use the JustRide SDK to provide mobile ticketing to transport authorities in France and we look forward to announcing more partners in the coming months."

"By integrating the JustRide SDK into the PlanBookTicket solution, we are able to leverage Masabi's world-leading mobile ticketing technology together with our trip planning and online booking, all in a single app," said Laurent Kocher of Keolis Group. "Montargis will be the first of a long list of cities in France that will benefit from this new application and digital experience in 2017."

Masabi's award-winning platform, JustRide, is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection system. It comprises services for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics.

About Keolis
Keolis is a worldwide public transport operator. The Group develops tailor-made mobility solutions to suit individual local requirements. Keolis, a market leader in France, is present in 15 countries throughout the world. The Group generated revenue of 5.6 billion euros in 2014 and employs 60,000 people.

About Masabi
Masabi is the global leader in mobile ticketing and fare collection for transportation. We deliver transit ticketing solutions that delight passengers and reduce costs for agencies and operators. Masabi's JustRide is a scalable mobile ticketing and fare management platform. The company works in partnership with more than twenty-five leading transit agencies and operators in the U.S., Europe and around the globe, including the Massachusetts Bay Transportation Authority (MBTA), Keolis, National Express Bus, Virgin Trains, Abellio, MBNA Thames Clippers, New Orleans RTA, Metrolink in Los Angeles, Transport for Athens, and New York's MTA. Masabi has offices in Boston and London.

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