Mashery Announces Dates & Lineup for Annual Business of API Conferences

SAN FRANCISCO, CA--(Marketwire - September 29, 2010) - Mashery, the leading provider of API management and strategic services, today announced an impressive lineup of speakers for the company's series of three 2010 Business of API Conferences. Speakers include over 20 leading organizations including Netflix, USA Today, Twitter, Bluefly, FanFeedr, CityGrid, the City of San Francisco, The Guardian and the City of London.

Mashery hosts the conferences to help businesses understand how they can leverage APIs for new revenue opportunities, while developing new sales channels and distribution models to extend their reach across devices, markets and the Web. Attendees will hear from a variety of companies at all stages of the game, as well as industry leaders, partners and developers.

Companies that have developed robust API programs have proven that APIs are about a new approach to business. They represent a modern twist to channel strategy and are about fostering a community of developers who, when incented correctly, will proliferate brands well beyond the walls of their own domain. APIs provide the component behind the vast majority of successful apps. According to recent research from mobile research firm research2guidance, the number of downloaded apps jumped to 3.9 billion in the first six months of 2010 from 3.1 billion during all of 2009.

Mashery currently services over 100 brands and powers more than 10,000 apps for companies across a wide variety of industries, including Best Buy, Netflix, The New York Times, CityGrid® and Quova.

"The world has moved from a Web-driven economy to an app economy, with APIs becoming a critical driver for new revenue and customer engagement," said Oren Michels, CEO of Mashery. "Businesses need to develop strategies to stay competitive in the increasingly collaborative, open marketplace. This year's BAPI conference will explore the business of APIs led by a powerful group of speakers who will provide real-world insight into how APIs are fueling their businesses."

Business of API Conference Dates:

-- Friday, October 8: BAPI Europe (London)
-- Tuesday, October 19: BAPI New York
-- Thursday, November 4: BAPI San Francisco

Confirmed Speakers:

-- Rob Abbot, Founder, Egg Haus         -- Oren Michels, Co-Founder
                                           and CEO, Mashery
-- Danny Boice, Executive Director,
   Web Technology/New Media,            -- David Mytton, Founder, Boxed
   The College Board                       Ice

-- David Bowles, Online Product         -- Marc Parish, VP of Direct
   Manager, ezetop                         Marketing, Barnes and Noble

-- Tim Carlson, Manager, Digital        -- Jason Purdy, Technical Program
   Platforms, USA Today                    Manager, Associated Press

-- Emer Coleman, London                 -- Ryan Sarver, Director, Platform,
   Alliances Project Director at           Twitter
   GLA, City of London
                                        -- Lauren Sperber, Sr. Product
-- Liz Derr, COO/VP Engineering,           Manager, Outside In
   Alibris
                                        -- Jeremy Thomas, Director of
-- Ty Ahmad-Taylor, Founder and            Product Development,
   CEO, FanFeedr                           Active.com

-- Quentin Hardy, National Editor,      -- Herman Vissia, Owner,
   Forbes                                  OpenDover

-- Mike Hart, Director of               -- Matt Raines, VP of Technology,
   Engineering, API and                    Bluefly
   Community, NetFlix
                                        -- Benjamin Schmaus, Software
-- Matthieu Houle, Director Mobile         Engineering Manager, Comcast
   and Platform, Yellow Pages Group        Interactive Media

-- Chuck Hudson, Founder,               -- Chris Vein, City CIO/Executive
   Control UI                              Director, Department of
                                           Technology at City & County
-- Sam Lowe, Head of eBusiness &           of San Francisco
   Consultant CTO, Capgemini

For more information on the specific lineups for each city, and to register for the event, please contact us at: bapi@mashery.com or visit http://apiconference.com.

About Mashery

Mashery's API management tools and strategic services help companies connect with customers and partners in a changing digital world by extending reach across devices, markets and the Web. Mashery leads the industry with a holistic approach for API initiatives -- from setting platform strategy and measuring business objectives to the heavy lifting of providing and managing infrastructure to facilitating relationships with our 50,000-strong network of Web and mobile application developers. Our knowledge, experience and proven strategies enable companies to focus on their core business while driving sales, building new revenue channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an impressive list of clients that include Best Buy, Netflix, and the New York Times. For more information, visit www.mashery.com.

Contact Information: Mashery Contact: Hannah Babinicz - Hickey (415) 734-8966 hannah (at) mashery.com Media Contact: Aimee Eichelberger (415) 963-4174 ext. 7 aimee (at) bordersgratehouse.com