SOURCE: Mashery


September 13, 2011 09:00 ET

Mashery to Present 5th Annual Business of APIs (BAPI) Conference

Leading Innovators Present How API Strategy Successfully Drives and Reinvents Their Business

SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Mashery, the leading provider of API (Application Programming Interface) management and strategy services, announced today its popular annual series of Business of API (BAPI) 2011 conferences to be held in San Francisco (October 4), New York (October 19) and London (October 25).

Now in its 5th year, Mashery's BAPI Conference 2011 is the only conference dedicated to the leading edge business of APIs, and brings together top industry leaders from Retail, Media, Geo-Location Services, Travel and Web startup companies to engage in lively conversation through speakers and panel discussions surrounding how API strategies are both successfully driving and reinventing digital businesses today.

Leading experts from companies such as Klout, LinkedIn, Marriott, Netflix, Ning, Quova, Rovi, Yellow Pages Group Canada, Boxed Ice, deCarta, Programmable Web, and The Guardian Media Group among others will present at varying locations and will discuss the latest trends and issues in API strategy and management, with sessions to include topics such as: implementing mobile commerce APIs, PCI/OAuth, geo-location, data services integration, developer ecosystem forum, leveraging mobile and connected device strategies, extending new partnerships and affiliate networks through APIs and determining measureable return on investment (ROI).

Event: BAPI San Francisco
Date/Time: Tuesday, October 4, 2011, 1:00pm - 6:00pm
Location: The Julia Morgan Ballroom, Merchants Exchange, San Francisco, CA

Event: BAPI New York, held in conjunction with the Pivot Conference
Date/Time: Wednesday, October 19, 2011, 1:00pm - 6:00pm
Location: The Hudson Theater, New York, NY

Event: BAPI London
Date/Time: Tuesday, October 25, 2011, 1:00pm - 6:00pm

For more information including event details and 2011 speaker lists, visit the Mashery BAPI Conference 2011 site at

Media interested in attending the event should contact to confirm participation and coordinate registration.

About Mashery
Mashery, the world's leading API management and strategy services company, helps more than 100 leading brands -- including Best Buy, Netflix, and The New York Times -- connect with customers and partners across devices, markets and the Web. Mashery takes a holistic approach to APIs -- from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of over 115,000 developers. Mashery's tools and services transform our customers into true digital platforms, so they can open new distribution channels, speed time-to-market, and spur innovation. Mashery was founded in 2006. For more information, visit

Contact Information

  • Media Contact:
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