SOURCE: Paragon Lake

Paragon Lake

September 24, 2009 11:03 ET

Mass-Customization Leaders Convene for Live Panel Discussion

Paragon Lake Sponsors Interactive Forum Lead by Globe Columnist Scott Kirsner

LEXINGTON, MA--(Marketwire - September 24, 2009) - Paragon Lake, a mass-customization leader of one-of-a-kind jewelry through its Virtual Display Case, announced today its sponsorship of a live panel discussion of mass-customization executives. Emceed by the Boston Globe's Scott Kirsner, the panel will elaborate on "How Mass Customization Can Create Value & Profit." The event will be Thursday, October 8, 2009, 6-8:30PM at Babson College, Wellesley, MA.

The executive level mass-customization panelists will discuss how mass-customization offers individually customized goods and services with high value and production efficiency. Panelists will include: Matt Lauzon, Paragon Lake, Andrew Callen, Corporate Casuals, Wendy Cebula, Vistaprint, Sarah McIlroy, Fashion Playtes, Micah Rosenbloom, Brontes Technologies, Sharon Kan, Tikatok, Monika Desai, Sole Envie and Sung Park, Umagination Labs.

"Boston's emerging as one of the centers for new ventures in mass-customization -- and it'll be fun to hear from a group of the leaders in this space," says Scott Kirsner, Boston Globe columnist.

"Companies are focusing on strategies which embrace a close relationship to customers. Mass-customization is providing these companies with a way to provide customers with exactly what they want at an efficient level," says Matt Lauzon, President and Founder of Paragon Lake.

Attendees will include entrepreneurs, marketers, mass-customization professionals, business executives, journalists and members of the Babson community. The event is free and will begin at 6PM with a 1/2 hour of light refreshments and socializing with the panelists and emcee.

Register for the event here: http://masscustomizationpanel.eventbrite.com

About Paragon Lake:

Paragon Lake has changed jewelry-buying experiences by providing retailers and consumers with a fun way to create one-of-a-kind jewelry. The company's Virtual Display Case™ (VDC) offers unlimited designs, metal and stone options through an international network of designers and retail stores. The virtual technology, commitment to quality, gratifying experience and products deliver bragging rights forever.

Contact Information