SOURCE: Mass Relevance

Mass Relevance

November 06, 2013 15:06 ET

Mass Relevance Appoints Jesse Redniss as Chief Strategy Officer

Media Visionary and Emmy-Nominated Entertainment Executive Joins Mass Relevance From USA Network as Innovation Heats Up Across Digital, Social TV and Second Screen

AUSTIN, TX--(Marketwired - Nov 6, 2013) - Mass Relevance, the technology leader in enabling social experiences, today announced the appointment of Jesse Redniss to the newly created position of Chief Strategy Officer. Redniss, an Emmy-nominated entertainment executive, has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years.

Redniss previously served as Senior Vice President (SVP) of Digital for USA Network, where he pioneered multiplatform storytelling, social TV and cutting-edge gamification to drive unprecedented levels of audience participation and engagement. As Chief Strategy Officer at Mass Relevance, he will develop, execute and align the company around strategic initiatives that anticipate client needs and move the industry forward. He will also play a key role in defining and supporting product development, client partnerships and go-to-market strategies as Mass Relevance continues to help brands, agencies and media companies deliver a unified, interactive social experience across all screens and touchpoints.

"Jesse's decision to join Mass Relevance is a tremendous validation of our media approach, and he will play an important role in driving our thinking and execution moving forward," said Sam Decker, founder and CEO of Mass Relevance. "We're at an inflection point as a company, with the technology, partnerships and client relationships to forge a new media and marketing playbook. The addition of Jesse -- and of former Dell exec Manish Mehta earlier this year -- gives our company a unique perspective and deep expertise in brand, entertainment and the interplay of the two in driving business results."

Redniss' appointment comes as Mass Relevance continues to cement its leadership in social TV as a partner to both media companies and the major social networks, including Facebook and Twitter. The company was recently named to the AlwaysOn 2013 OnHollywood 100 top private companies for disrupting the establishment and creating viable business models for the digital entertainment marketplace.

Fifty percent of the top ten primetime TV shows leverage the Mass Relevance platform to integrate social online and on-air, and more than 40% of US households see a Mass Relevance social experience on primetime TV each week. The company works with all 4 major broadcast networks, the largest Spanish language network and the 4 most social shows on television. To date, Mass Relevance has integrated more than 35 billion pieces of social content into digital screens around the world.

"Mass Relevance offers media companies a tremendous opportunity to deliver a unified screen experience that engages consumers in new ways," said Redniss. "The company is truly changing the face of advertising, engagement, media, social TV, and second screen. I am very excited to join Sam and the Mass Relevance team as we continue to show the value that social can bring to audiences, advertisers and media brands."

Throughout his career, Redniss has pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations. As the SVP of Digital for USA Network, the #1 cable network, Redniss spent more than eight years spearheading USA Network's digital, social TV and second screen initiatives while also managing technology innovations, monetization strategies and content development for the brand. Redniss' vision and leadership established the network as an industry trailblazer by extending the broadcast narrative to multiple screens.

Redniss has also previously worked at Tangible Media on the Atari and Midway games accounts, as well as several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV.

Redniss was ranked by Multichannel News as one of the '40 under 40' to watch in the digital world. He was also the 2013 recipient of the TV of Tomorrow's Individual Leadership award as well as the Social TV Marketer of the Year for both 2012 and 2013. Under Redniss' leadership, the USA Network digital team also gained industry recognition through various awards, including two Shorty Awards, two AdAge Media Vanguard Awards, the 2008 Beacon Award and two Addy awards.

Redniss' latest venture, Wolf & Wylan, is a cause-based initiative that harnesses the power of social platforms and storytelling through high-end fashion accessories to drive awareness around causes that effect the human condition.

About Mass Relevance
Based in Austin, Texas, Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past two and a half years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice.

The company is privately held with venture capital funding. For more information, please visit the company's website at, or view the following videos: Mass Relevance overview [] // Brand overview [] // Media overview] // Product Studio: [].