SOURCE: Mass Relevance

Mass Relevance

July 05, 2011 15:00 ET

Mass Relevance Teams With Twitter to Help Power President Obama's Twitter Town Hall

Mass Relevance Platform Brings Live, Relevant Content to Twitter Town Hall

AUSTIN, TX--(Marketwire - Jul 5, 2011) - Mass Relevance, the technology leader in social curation, today announced that it has teamed up with Twitter to help bring the voice of the nation to the Twitter Town Hall happening on Wednesday, July 6 at 2 p.m. EDT. The Mass Relevance Platform is powering several key pieces of this brand-new town hall experience, including integrating live Tweets into the Town Hall homepage hosted by Twitter, and helping to bring live questions and red-hot trend data to President Obama and Town Hall participants throughout the event.

"Tomorrow's Town Hall is an opportunity for anyone on Twitter to ask President Obama about the economic issues that matter most to them," said Adam Sharp, Twitter manager of government and political partnerships. "Mass Relevance is helping to bring the Town Hall to life by providing real-time curation and social integration that captures and displays a national conversation."

As part of the initiative, Mass Relevance and the Mass Relevance Platform are aggregating and filtering questions marked with the hashtag #AskObama, and integrating the most relevant conversations for, a special site created just for the event. The site will feature Tweets with questions and discussion from across the Twitterverse, as well as a livestream of the event and a window where people can tweet their questions for President Obama.

Twitter Town Hall
Working closely with Twitter, Mass Relevance is also helping to weave the questions directly into the Twitter Town Hall experience. Twitter will use a combination of its own advanced search algorithms, human curators and Mass Relevance technology to determine the final questions for the event. As President Obama responds to live Tweets from across the country, screens positioned alongside the President will display the actual Tweet and avatar of the questioner. Screens will also provide up-to-the-second visualizations of the buzz that the Town Hall is generating across Twitter. These include a "U.S. heat map" of Twitter activity by geography and real-time representations of the topics that are trending on Twitter throughout the President's conversation with the U.S.

"It is a tremendous honor to work with Twitter on this project," said Sam Decker, CEO of Mass Relevance. The Mass Relevance Platform powers real-time social content for clients such as ABC, C-SPAN, MTV Networks, CBS, NBC and others. "Whether it is entertainment, publishing or politics, real-time social content is a critical component to any viewer-driven experience. We are very excited to work with Twitter to bring the Twitterverse into the democratic process, and innovate new ways to bring together citizens and leaders."

Announcing New TV and Digital Visualizations for Election Season
As conversations and coverage continue to heat up in preparation for the November 2012 presidential election, Mass Relevance is pleased to debut a suite of innovative Elections offerings that drive highly engaging experiences around political events, debates, broadcasts and breaking stories. The Elections offering allows networks and publishers to easily curate and integrate relevant streams of live social content and data into web, mobile and television experiences, as well as integrate exciting visualizations, like geo-mapped conversational heat maps, polls, Q&As, leader boards and trends at the local, regional and national levels, in order to grow audiences and amplify buzz about the stories and events that will define the next election.

Both the Election offerings and the virtual town hall initiatives are accomplished through Mass Relevance's powerful mix of enterprise-class services and innovative technology. The Mass Relevance Platform uniquely combines a cutting-edge social technology that can instantly aggregate, curate and deliver the best content for any context with an enterprise SaaS infrastructure to meet the needs of the Fortune 500 -- at a scale of tens of thousands of Tweets per second and less than a second to publish to a real-time experience. Mass Relevance has powered successful integrated Twitter strategies for media, entertainment and consumer brands such as Cisco, Dick Clark Productions, E! Online, ITV, MTV, NBC Sports, and Pepsi.

About Mass Relevance
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation. The company provides a flexible, robust platform to facilitate audience and consumer interactions in a relevant, moderated way that is proven to deliver measurable results. Brands using Mass Relevance include RIM, NBC Sports, Xbox 360, Samsung, Cisco, National Instruments, and Golden Globe Awards.

The company is privately held with venture capital funding. For more information, please visit the company's website at

Contact Information

  • For more information contact:
    Mickey Nelson for Mass Relevance
    Email Contact