SOURCE: Immerse Agency

Immerse Agency

June 20, 2013 14:35 ET

Massachusetts Marketing Professional Scott Selenow Announces Launch of New Boston-Based Marketing Firm, Immerse Agency

Leveraging Strategic, Non-Conventional Tactics, Agency Offers Innovative Approach to Marketing and Public Relations

BOSTON, MA--(Marketwired - Jun 20, 2013) -  Massachusetts marketing professional Scott Selenow today announced the formation of his new Boston-based marketing company Immerse Agency -- a full-service marketing agency specializing in media buying, public relations, graphic design, street teams and non-traditional marketing vehicles for both regional and national clients.

"This move is well-timed to take advantage of the changes in the industry," said Immerse Agency President Scott Selenow. "With the fragmentation of the media market, reaching consumers is an ever-changing landscape. We're fortunate to have a team that is sharp and innovative, and who strives to change the norm. At the forefront of this transition is our belief is that you don't advertise to consumers, you touch them; where they live, eat, work and socialize. And at Immerse Agency, we've developed a team of marketing gurus who are quite good at it."

At the mere age of 28, Scott Selenow has already made a name for himself throughout the marketing community. Having experience in over 25 major media markets across North America, he has worked with more than 100 of the biggest entities in the world, from major hotels and restaurant chains, to national non-profits, professional sports teams, retailers, tourist destinations and more.

After graduating cum laude with a marketing and business degree from the University of Massachusetts Amherst, Selenow joined The Gold Group -- a sports and entertainment marketing agency in Massachusetts. He quickly took on the role of Field Marketing Director and in five short years, established himself as one of the leading promoters for big name events in the nation. His efforts have set numerous records at attractions nationwide, and have helped sell more than six million tickets to date for some of the most well-known sports and cultural venues in the world.

With his experience, longstanding contacts and passion for the industry, Selenow is favorably positioned for the launch of his new agency, and has built a team at Immerse that is poised to set new industry standards.

"I believe in this transition; we enjoy what we do and it shows in our work. Our team thrives on its ability to develop campaigns that inspire, excite and amaze our clients and, in turn, their customers," said Selenow. "We are able to tap into a breadth of capabilities and know-how to identify the right mix of marketing platforms to achieve the goals of each organization we work with, and it results in great campaigns."

Immerse Agency is located in Boston, Massachusetts. The firm represents a variety of regional and national clients, including serving as the agency of record for the California-based Ronald Reagan Presidential Foundation during its latest critically-acclaimed museum exhibition, A. Lincoln: Railsplitter to Rushmore. For more information about Immerse Agency, call (781) 974-3250 or visit

About Immerse Agency
Launched in 2013, Immerse Agency is a full-service marketing agency, which integrates experience with passion and creativity. With an innovative approach to media buying, public relations, graphic design, and street teams, Immerse Agency is a one-stop-shop for marketing services. From developing unique promotions to implementing grassroots tactics and creating captivating campaigns, the agency's talented team specializes in strategic, dynamic and non-conventional marketing approaches that generate results. Based in Boston, Massachusetts, Immerse Agency services a variety of clients regionally and nationally. For more information, call (781) 974-3250 or visit

Contact Information

  • Contact:
    Victoria Campbell
    Immerse Public Relations
    Email Contact