SOURCE: Massachusetts Service Alliance

Massachusetts Service Alliance

April 10, 2012 09:00 ET

Massachusetts Service Alliance Issues Statewide Call for Volunteers With Launch of YOU Generate Campaign

State Convener on Volunteerism Drives Awareness of Community Service Needs and Opportunities

BOSTON, MA--(Marketwire - Apr 10, 2012) - The Massachusetts Service Alliance (MSA) today announced a statewide call for volunteers with the launch of their YOU Generate campaign. This initiative is focused on increasing the number of volunteers in the Commonwealth and creating awareness of how volunteering can solve critical community issues. The campaign launches statewide during National Volunteer Week, April 15 - 21, 2012.

"Service is important practically and culturally in Massachusetts," said Governor Deval Patrick. "There are needs that go unmet and we need to come together to look after our own communities and families."

MSA will help support the YOU Generate campaign by leveraging its current role as the statewide convener for service and volunteerism through the development of a new online portal for opportunities, It will also continue to support the volunteer connector agencies throughout the state who help connect volunteers with opportunities in their communities; such as Boston Cares, Cape Cod Volunteers, Community Builders of the United Way of North Central Massachusetts, United Way of Central Massachusetts, and others.

As part of the campaign kickoff during National Volunteer Week, MSA is working with partner agencies to host a variety of events across the state, including:

  • Intergenerational "Create a Community Garden" with The North Suburban YMCA. Includes service-learning to provide lessons in healthy eating for the children involved with the Y.
    • When: Thursday, April 19, 1:00 p.m. to 3:00 p.m.
    • Who: Social Capital Inc.
    • Where: North Suburban YMCA, 137 Lexington Street, Woburn
  • Urban/Watershed Park Clean-Up/Charles River Clean-Up
    • When: Saturday, April 21 from 9:00 a.m. - 12:00 p.m.
    • Who: Cooperative Metropolitan Ministries
    • Where: Pegan Cove area (intersection of Washington Ave. & Cochituate Ave. in Natick)

The campaign was made possible through a Volunteer Generation Fund grant administered by the Corporation for National and Community Service (CNCS), as well as support from Alexander, Aronson, Finning and Co. P.C. (AAF), Eastern Bank, Insource Services, Inc., and Landmark Real Estate Advisors.

The YOU Generate campaign will increase volunteerism to address the critical unmet needs in Massachusetts communities by allowing MSA's partner connector agencies to educate residents about the wide range of volunteer opportunities available regionally and statewide and by helping nonprofit organizations to recruit, retain, manage and support the volunteers who participate in service activities.

"Although more than 1.5 million residents volunteered more than 165 million hours in 2011, the fact is that's simply not enough," said Massachusetts Service Alliance CEO Emily Haber. "We're helping citizens realize they can generate the spirit of service and generate lasting change in their communities by volunteering. No matter your skill level, age, or availability -- there is a volunteer opportunity waiting for you."

To find a volunteer opportunity near you and a full list of volunteer connectors, please visit, like YOU Generate at or follow them on Twitter at @MassService.

About the Massachusetts Service Alliance
The Massachusetts Service Alliance (MSA) is a nonprofit 501(c)(3) organization that serves as the state commission on service and volunteerism. Through investing, convening, advocating, and building capacity, MSA develops and supports initiatives that incorporate service and volunteerism as effective strategies to address the pressing needs in the Commonwealth. MSA currently supports 50 non-profit organizations and institutions in nearly every region of the Commonwealth. Through MSA's funding, thousands of AmeriCorps members and community volunteers are answering the nation's call to serve and volunteer by mentoring and tutoring our state's most vulnerable youth, improving our parks and beaches, building affordable, safe homes for low-income families and assisting the elderly.

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