SOURCE: Oracle Corporation

Oracle Corporation

April 13, 2011 08:00 ET

Massimo Zanetti Beverage USA Improves Enterprise Supply Chain Visibility and Efficiency With Oracle

Premium Coffee Company Selects Oracle's JD Edwards EnterpriseOne and Oracle's Value Chain Planning Over Solutions From SAP and Infor

ORLANDO, FL--(Marketwire - Apr 13, 2011) - COLLABORATE '11 -- Oracle (NASDAQ: ORCL)

News Facts

  • Massimo Zanetti Beverage USA, one of the nation's largest coffee roasters with nationally recognized retail brands including Chock full o'Nuts® and Hills Bros.®, has standardized on Oracle's JD Edwards EnterpriseOne and Oracle Demantra Demand Management, part of Oracle's Value Chain Planning solution, to support its growing business.
  • To streamline operations and enhance financial performance, Massimo Zanetti needed better visibility and control of its distribution lifecycle, and improved demand planning.
  • After a competitive review of vendors including SAP and Infor, Massimo Zanetti selected Oracle to replace its heavily customized legacy ERP platform and disparate point solutions.
  • By implementing JD Edwards EnterpriseOne and Oracle Demantra, Massimo Zanetti is able to leverage a single, scalable platform that delivers user-friendly financial management, trade promotions management and enhanced forecasting capabilities.
  • Completed on time and on budget with help from Oracle PartnerNetwork (OPN) Gold partner BRIJ and OPN Platinum partner MetaChain, the technology transformation included JD Edwards EnterpriseOne 9.0 and Oracle Demand Management - Oracle Demantra 7.3 Demand Management, Predictive Trade Planning and Trade Promotion Optimization.
  • By consolidating processes critical to its consumer packaged goods business on Oracle software, Massimo Zanetti eliminated the entire cost of maintaining and hosting more than 50 pieces of standalone software, reaching savings of more than 20 percent.
  • The new integrated planning environment has also enabled Massimo Zanetti to minimize excess inventory.
  • In addition, by standardizing on a single planning tool, users now have real-time access to valuable data through an easy-to-use self-service environment, which helps them improve forecasting accuracy and decision making.
  • With enhanced planning capabilities and streamlined operations, Massimo Zanetti has strengthened its ability to deliver superior value to its customers.

Supporting Quote

  • "As a rapidly growing midsize business, it is critical we have clear visibility into our inventory and are able to accurately forecast demand," said Bob Ashford, VP of Information Technology, Massimo Zanetti Beverage USA. "We chose Oracle's JD Edwards EnterpriseOne and Oracle Demantra over tools from SAP and Infor because Oracle offered the most complete, integrated and scalable solutions to meet our complex consumer packaged goods and manufacturing needs."
  • "This investment in our business enables us to best serve our customers and brings us closer to our goal of becoming the most sought-after coffee partner in North America," said Larry Quier, Chief Operating Officer, Massimo Zanetti Beverage USA.

Supporting Resources

About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA is among the nation's largest coffee roasters, with nationally recognized retail brands including Chock full o'Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®. With its headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea and drink mix for customers in all retail channels and food service throughout North America and around the world. In addition Massimo Zanetti Beverage USA franchises Chock full o'Nuts® Coffee Shops and Segafredo Zanetti Espresso® Cafés. Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, the world's largest privately owned coffee group comprised of 40 companies operating in over 35 countries. For more information, visit:

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