SOURCE: Master Lock

Master Lock

February 06, 2012 09:43 ET

Master Lock Celebrates National Random Acts of Kindness Week by Helping Americans Lock-Up Their New Year's Resolutions

Company Provides Tips and Surprises Thousands of Consumers With Free Locks

MILWAUKEE, WI--(Marketwire - Feb 6, 2012) - While improving health, fitness and organization consistently rank among the top New Year's resolutions for consumers, recent research shows most Americans have trouble sticking to resolutions. By February, 36 percent of people have already abandoned their resolution, and by April, this total increases to 54 percent1. To help consumers stay on track, Master Lock is celebrating National Random Acts of Kindness Week®2 (February 13 - 19) by offering a variety of tips and products that are sure to help Americans lock-up their resolutions. Throughout the week, visitors to the brand's Facebook page can enter daily for a chance to win free Master Lock products through a national sweepstakes. The company also will inspire gym-goers in select cities to stick to their fitness plans by handing out free 1534D Set-Your-Own Combination Password locks.

"A New Year's resolution to positively change or enhance your life is an admirable goal if you can stick to it," said Rebecca Smith, vice president, marketing for Master Lock. "We feel National Random Acts of Kindness Week is a great opportunity to spread a little kindness by providing consumers with added motivation, tips and products needed to maintain their goals for the year."

In conjunction with Master Lock's acts of kindness, the company has created the following set of tips to help consumers strategically adapt to their new lifestyles and make their New Year's resolutions permanent habits:

  • Write It Down...and Share It. Simply thinking through your resolutions and storing them mentally isn't going to ensure you stay committed. Having a list of goals in your organizer, smart phone, or social media profile that you can easily access and share will reinforce your promise to yourself and spur encouragement from your followers and friends.
  • Get the right gear. Whether your goals revolve around getting back in the gym or being more organized at home, having the right products to help you succeed is a must. For organization, the 7148D document storage box can help keep important documents safely filed away. To securely organize your digital life, register for a free account at www.masterlockvault.com to safely store your user names, passwords and other confidential data for easy access anytime, anywhere. Getting good shoes, proper work-out wear, and a new gym lock such as the 1534D Password lock will help reinvigorate your enthusiasm to exercise.
  • Do it for a Month. In order for a new behavior to become a habit, you must stick to it for at least 30 days. Setting this small goal will make achieving your overall resolution more realistic. Plus, you can be encouraged when you've reached the one-month mark and assess your progress.
  • Keep a Journal. Commit to writing one to two sentences about your progress toward your goals each day. Keeping a written record of how you're doing will keep your resolution top of mind and motivate you to continue to make changes.
  • One Step at a Time. Don't set too many goals and then try tackling them all at once. Make one goal your priority and focus on changing your habits to achieve it. Once you've mastered it, set your sights on two additional goals, giving yourself realistic timelines to achieve them and go from there.

During National Random Acts of Kindness Week, Master Lock will be surprising gym-goers in six cities with the innovative 1534D Password lock to encourage them to stick to their fitness resolutions and spread a little kindness. The lock is ideal for safely storing your personal belongings during a workout and will be distributed in the following markets:

  • Chicago, Illinois
  • Los Angeles, California
  • San Francisco, California
  • New York, New York
  • Dallas, Texas
  • Miami, Florida

Consumers outside of the six markets can also get in on the fun and celebrate National Random Acts of Kindness week by visiting Master Lock's Facebook page to enter for a chance to win prizes, including the 1534D Password Locks and Visa gift cards.

For more information about the tips above and other security solutions, please visit Master Lock's website at www.masterlock.com or the Master Lock Facebook page at www.facebook.com/masterlock. Visit www.masterlockvault.com to utilize the free, secure online data storage application and download a smart phone app for easy access on the go -- an ideal place to keep important passwords and other information.

About Master Lock
Master Lock is the world's largest manufacturer of padlocks and related security products providing innovative security solutions for home, automotive, campus, power sports, bike and storage security needs for consumers and industry alike. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security, Inc. (NYSE: FBHS) is included in the S&P MidCap 400 Index. For more information about Master Lock, see www.masterlock.com.

About the Sweepstakes
NO PURCHASE NECESSARY TO ENTER OR WIN
. "Random Acts of Kindness" is open to legal residents of the 50 United States, D.C. and Canada (excluding Quebec), 13 years and older (18 years and older in Maine). Void where prohibited. For complete Official Rules, prize descriptions and odds disclosure, visit www.masterlock.com/RAOK. Entry Period begins on February 13, 2012 at 7:00:01 a.m. Central Standard Time ("CST") and ends on February 19, 2012 at 11:59:59 p.m. CST. Sponsor: Master Lock Company LLC, 137 W. Forest Hill Avenue, Oak Creek, WI 53154. This Sweepstakes is in no way sponsored, administered, endorsed or associated with Facebook.

1 According to a 2011 study by the University of Scranton, Journal of Clinical Psychology

2 National Random Acts of Kindness Week is copyrighted by the Random Acts of Kindness Foundation®

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