SOURCE: Fashion Experts

July 03, 2008 06:00 ET

Master P and Romeo Take High Cost out of High Fashion and Bring P.Miller Designs to Wal-Mart

NEW YORK, NY--(Marketwire - July 3, 2008) - With the economy slumping and gas prices on the rise, Master P and Romeo have taken the cost out of high fashion by bringing their affordable P.Miller clothing to Wal-Mart. The father-son duo's clothing is known as "The Great American Brand" and is already the hottest line for kids this back-to-school season.

The P.Miller clothing line combines designer style with great value and is targeted at working families from all walks of life. Additionally, the line consists of the same quality and styles of clothing available at pricey department stores.

For about the price of a DVD, shoppers can pick up a variety of high-fashion P.Miller clothing. Whereas a Polo® brand shirt can cost upwards of $90 at a regular store, a P.Miller Designs shirt can be had for $9. While Sean John® button-downs retail for $100, a designer P.Miller garment only costs $10. Even P.Miller jeans are affordable; costing $20 -- one-tenth the price of similarly-styled True Religion jeans (retail $200).

"I figured out a way to make clothes affordable for inner-city families," said Master P. "We use the same factories and the same materials as Sean John, Rocawear, and Ed Hardy. These are quality clothes you'd normally find at a department store like Macy's. Now you can pick up the same high-end fashion at an affordable price."

Today's families have it hard enough with rent, gas, food, bills, tuition, and mounting debts. P.Miller Designs allows people to look good and feel good, all without breaking the bank.

"Kids don't need to worry anymore about being bullied at school for wearing old clothes," continued Master P. "Likewise, parents don't need to choose between filling up the gas tank or filling up the closet. We're helping families dress fresh for less."

P.Miller Designs is also making history as the first African-American hip-hop supplier to Wal-Mart. Sharing the same vision as Dottie Mattison, Wal-Mart's senior vice president and general manager for apparel, Master P and Romeo have also created a women's line called Miller Peaches with clothes selling for $10 or less. P.Miller brand shoes, jewelry, fragrances, and eco-friendly organic cotton clothes are also in the works.

"Wal-Mart is such a diverse organization, they're making a lot of opportunities available to minority-owned companies that are ready to do business with a big corporation," said Master P. "This is the makings of a great partnership with the number-one retailer in the world. Together we're making it cool to shop for clothes at Wal-Mart."

P.Miller is committed to giving back to the community through its education and sports programs such as P.Miller Youth Centers, Basketball Camps, and the Gee Gee the Giraffe cartoon, toys, and books. P.Miller Designs is also taking inner-city kids off the streets and creating jobs and opportunities for them in fashion and design that they wouldn't otherwise have.

"The fashion industry is changing," added Master P. "Consumers are being more cautious about spending their hard-earned dollar, but people still want to look good. P.Miller is serving the needs of those consumers by providing the latest designs at great prices. We're not building P.Miller as just a trendy fashion line; we are creating a sustainable brand that is here to stay."

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