SOURCE: InsideView


May 06, 2013 06:00 ET

MasterControl™ Selects InsideView for Marketing™

Document Management Software Leader to Use InsideView to Automatically Enrich Lead Records With New, Relevant, and Timely Contact and Company Information

SAN FRANCISCO, CA--(Marketwired - May 6, 2013) - InsideView, the leading provider of CRM Intelligence™ that drives results across marketing, sales and account management, today announced that MasterControl, a global provider of quality, audit, and document management software solutions, has launched InsideView for Marketing™ to improve marketing return on investment (ROI), strengthen sales pipelines, and increase close rates. InsideView for Marketing automatically enriches lead records with relevant prospect information within CRM and marketing automation systems. 

Sarah Cowley, Sales Development Manager at MasterControl, commented: "By taking raw leads from our website, events, and other marketing programs, and automatically enriching them with verified customer and contact information, we hope to dramatically improve the effectiveness of our marketing programs. With InsideView for Marketing, we can provide more complete, quality leads to our marketing and sales teams. We look forward to putting InsideView for Marketing to full use now that the solution is generally available."

To calculate the ROI for MasterControl, InsideView looked at both effectiveness and efficiency. In early tests, InsideView for Marketing enabled MasterControl marketing professionals to reduce the number of form fields from 7 to 5, lowering the abandonment rate. According to Marketing Sherpa, this reduction equates to an 11% improvement in form completions.

InsideView for Marketing™ is designed for integration with CRM systems and can be installed by business professionals without the assistance of IT or technical staff. The solution is available today for, and can be configured and ready to use within a few minutes. InsideView for Marketing populates the CRM record automatically and serves prospect and customer intelligence within each CRM record. It is intuitive for marketing professionals to use, right from within their familiar CRM screen.

The lead enrichment functionality automatically augments lead or contact information with validated social, media and financial and user generated information from the InsideView platform. InsideView aggregates this information from over 30,000 sources, triangulates information to determine its relevance, and validates it with a combination of a powerful algorithm and editorial oversight for broader matches and better accuracy.

"We look forward to working with MasterControl to refine their marketing information with InsideView for Marketing," said Umberto Milletti, CEO of InsideView. "We are pleased to welcome MasterControl to our family of enterprise customers, and look forward to working with them in the future."

About MasterControl
MasterControl Inc. produces software solutions that enable companies doing business in regulatory environments to get their products to market faster, while reducing overall costs and increasing internal efficiency. MasterControl securely manages a company's critical information throughout the entire product lifecycle. MasterControl software is known for being easy to implement, easy to validate and easy to use. MasterControl solutions include clinical management, quality management, document management/document control, product lifecycle management, audit management, training management, bill of materials, supplier management, submissions document management, clinical trial management, and more. Supported by a comprehensive array of services based on industry best practices, MasterControl provides our customers with a complete information management solution across the entire enterprise. For more information about MasterControl, visit, or call: 800-825-9117 (U.S.); +44 (0) 1256 325 949 (Europe); or 81 (3) 5422 6665 (Japan).

About InsideView
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better prospects, get in more doors, win more deals and keep more customers, fueling much stronger revenue growth. Our customer intelligence solutions provide the business insights, people insights and connections to make every prospect and customer conversation more valuable to them and more successful for you. InsideView® is used by more than 300,000 sales and marketing professionals, and over 11,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. For more information, visit

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