SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 19, 2011 18:42 ET

Mastering Strategic PR Messaging: How Message Mapping Can Earn PR Pros Greater Ink, ROI and C-Suite Influence

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA--(Marketwire - Apr 19, 2011) - PR professionals looking for a powerful, foolproof technique for organizing their company's key messages so all their communications are unified, their top spokespeople can easily deliver them, and their publics remember them vividly, should join PR University on this exclusive webinar called: Mastering Strategic PR Messaging: How Message Mapping Can Earn PR Pros Greater Ink, ROI and C-Suite Influence.

This practical, hands-on training webinar will teach PR Pros the fundamental corporate communications skill -- and the magic -- of message mapping.

This exclusive PR University webinar titled: Mastering Strategic PR Messaging: How Message Mapping Can Earn PR Pros Greater Ink, ROI and C-Suite Influence takes place on Thursday, April 21, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainer:

Tripp Frohlichstein, President, MediaMasters, Inc.

What PR Pros Will Learn:

  • Why getting their message across quickly and succinctly is more important than ever in today's 24/7/365 communications environment

  • What a message map is -- and how it will transform their messaging from plain vanilla to world-class

  • How to use message mapping to handle questions from the media -- as well as other stakeholders including customers, shareholders and colleagues

  • How -- and why -- to transition away from a straight bullet-point list of messages to a more strategic visual "map" of your key points

  • How to make messages come alive with colorful images and other attention-getters

  • The keys PR will need to get executives and spokespeople on board with their new and more effective way of messaging

  • Case studies and war stories: Examples galore of companies that have transformed their messaging and generated major ink and buzz by using this powerful technique

  • How using visuals will make it easier to train spokespeople and executives, improving their results, ROI and C-suite influence

Online Details: http://bit.ly/gYtrC8
Download Brochure: http://bit.ly/eDscm6
Purchase On Demand: http://bit.ly/hXe53w

For more details go to the conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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