SOURCE: Siteworx, Inc.

Siteworx, Inc.

September 13, 2010 10:42 ET

Mastering the Mobile Opportunity

Live Webinar to Help Marketers Overcome Technical and Design Hurdles to Better Engage Users Through Mobile Channels

RESTON, VA--(Marketwire - September 13, 2010) -  On Thursday, September 16th at 1 p.m. EDT, Siteworx will host a live webinar titled, "Mastering the Mobile Opportunity," featuring AT&T Mobility's Rob Russell, Industry Solutions Director-Consumer Goods, Retail and Hospitality, and Siteworx VP of User Experience, Giovanni Calabro.

During this moderated panel discussion, Rob and Giovanni will discuss how to effectively engage users and impact Web strategy through mobile channels by conquering design and technical obstacles. Key topics will include:

  • The pros and cons of native mobile apps vs. mobile websites, comparing customized mobile experiences to those leveraging off-the-shelf solutions
  • The most effective techniques for identifying mobile users' preferences and expectations
  • Case examples of best practice mobile website and mobile application design, development and testing

For more information and to register for the complimentary webinar, please visit:

Webinar attendees will be able to submit questions for the presenters via chat during the presentation and interact with @Siteworx on Twitter using the hashtag #masteringmobile prior to and during the event.

Registrants to the webinar will receive a complimentary copy of the new Siteworx mobile whitepaper: Building Brand and Business on the Mobile Web which discusses how category leaders in retail, media, hospitality, publishing and other vertical industries are developing effective strategies in response to the exponential growth and opportunity in the mobile marketplace.


Rob Russell, Industry Solutions Director-Consumer Goods, Retail and Hospitality - AT&T Mobility

Rob Russell has over 16 years of marketing, finance, and strategic planning experience with top consulting firms, major global brands and startups in the U.S. and overseas.

Rob currently serves as Industry Solutions Director at AT&T Mobility where he leads product development and interactive marketing strategy for consumer mobile marketing solutions such as opt-in text messaging, downloadable applications for augmented reality and m-commerce, 2D barcodes, and location based services.

Rob holds a BA in Economics and International Relations and an MBA in Finance and Marketing from George Washington University.

Giovanni Calabro, VP of User Experience, Siteworx, Inc.

Giovanni Calabro has over 13 years of experience leading interactive research and design efforts for a wide range of business sectors. At Siteworx, Giovanni leads the design team responsible for user experience strategy, brand analysis, search engine optimization (SEO), search and analytics integration and social media strategy. With clients as diverse as MTV Networks,, NPR, and JPMorgan Chase, Giovanni's team provides expert strategy and advice in the areas of stakeholder and staff alignment and new publishing models for emerging platforms such as social media and mobile channels.

Prior to Siteworx, Giovanni worked for, where he organized coverage and coordinated design strategy for special projects such as Sitewide Redesign, Iraqi War, Elections 2004, and D.C. Sniper Coverage. His team's unique approach to covering the D.C. Sniper story was covered as a case study in the use of multimedia and interactivity in the book, "Flash Journalism: How to Create Multimedia News Packages."

Giovanni is a member of Usability Professionals Association International, The American Society for Information Science & Technology and graduated from George Mason University with a BA in Communications. Read Giovanni's Design blog on


Jason Munson, General Manager, Siteworx Atlanta

Jason Munson is General Manager of Siteworx - Atlanta. As GM, Jason leads project teams responsible for developing cutting-edge approaches to social media, mobile and content management challenges.

Prior to Siteworx, Jason spent more than 10 years as a Product Management Director at AOL, where he led several key initiatives including International Portals, Homework Help Search, Safety and Security Premium Services, International Clients, and Connectivity.

Jason is also a Contributing Author at, and Founder/Organizer of the event series. For more on Jason, follow him on Twitter @JasonMunson.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: Follow Siteworx on Twitter @Siteworx.

Contact Information

  • Contact Information:

    Patricia Mejia
    VP Marketing
    (703) 657-1296
    Email Contact