Graham Sanborn Media Ltd.

March 26, 2008 10:31 ET

MastersGolf.ca Launches with $1,000,000 Contest

Canada’s Official Site of the 2008 Masters Tournament goes Live with Internet, Video and Mobile Services; Site to Feature Live Streaming of Masters Amen Corner, Hole 15 and 16, and Masters Highlights

Attention: Arts/Entertainment Editor, Media Editor, News Editor, Sports Editor, Tech/Telecomm Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - March 26, 2008) - Graham Sanborn Media Ltd., in association with Augusta National, Inc. and Carlson Marketing Canada, today announced the launch of Canada's Official Site of the 2008 Masters Tournament at MastersGolf.ca (www.mastersgolf.ca). MastersGolf.ca will be the exclusive Canadian Internet destination to watch all 2008 Masters LIVE streaming coverage of Amen Corner, Holes 15 and 16, and Masters Highlights.

Additionally, MastersGolf.ca announced the "Match the Leader Board" Contest, awarding a grand prize of $1,000,000 to the person who picks the Top 10 Leader Board finishers for the most prestigious and challenging golf tournament in the world, held at the Augusta National Golf Club in Augusta, Georgia from April 7-13, 2008. Entry to the contest is available via mobile phone and on-line at MastersGolf.ca.

"For the first time in the history of the Masters, Canadians will have our very own interactive web destination for end-to-end coverage of the tournament. Along with our Canadian sponsors, we are combining the power of the Internet, web video, streaming video and interactive mobile services to compliment our Canadian broadcast television coverage of the 2008 Masters Tournament," says Mark Zecchino, golf expert and host of MastersGolf.ca. "Developed together with Augusta National and Carlson Marketing, we are proud to be the only sanctioned 2008 Masters Tournament on-line and interactive web destination in Canada."

MastersGolf.ca features:

- The Match the Leader Board Contest to reward your golf expertise with a $1,000,000 Grand Prize offer by picking the final round Top 10 Leader Board;

- On-line broadband streaming video coverage of all 2008 Masters Tournament exclusives; from full day LIVE coverage at Amen Corner, Holes 15 and 16, plus Masters Daily Highlights;

- 2008 Masters Tournament news, schedules for Canadian TV and Internet broadband streaming coverage, Leader Board updates, featured Player profiles, Tee Time schedules and email newsletters;

- Masters Mobile alerts, on demand updates, trivia, contests and sweepstakes through Canada-wide premium text messaging short code 181818;

- A web video library of Masters Moments and archived footage; and

- Canadian perspective blogs and editorials on the 2008 Masters Tournament.

"The Masters is one of the most prestigious sporting events in the world," adds Phil Barrett, Senior Director at Carlson Marketing Canada. "As the 2008 Masters Tournament kicks-off Canada's golf season, we are delighted to be part of the team delivering innovative web and mobile interactive services to all Canadians on MastersGolf.ca."

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/For further information: About Graham Sanborn Media Ltd.
Graham Sanborn Media is a full service sports media agency and the exclusive Canadian distributors of Masters Tournament television broadcast, Internet and mobile interactive properties. For more information about Graham Sanborn Media, contact us at info@grahamsanborn.com

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