SOURCE: Reprise Records

Reprise Records

August 04, 2011 09:00 ET

Mastodon Partners With Total Immersion to Create Augmented Reality Experience for Band's Upcoming New Album, The Hunter

New Single, "Curl of the Burl," Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011

BURBANK, CA--(Marketwire - Aug 4, 2011) - Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.

Though the track "Black Tongue," from The Hunter has already made its presence known, "Curl Of The Burl," will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future.

The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows:

Standard CD: Includes the album's 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the 'creature' on the album's front cover in full 3D.

Deluxe Physical CD/DVD: Sold as a 13 song digi-pack with an alternative cover, this package includes the standard CD, with the basic Augmented Reality Experience, plus a DVD that includes a track-by-track, psychedelic visualizer, the "Deathbound" and "Black Tongue" videos.

Direct-To-Fan Package: This exclusive package will be comprised of the complete 13 song digi-pack album. Additionally, buyers will receive two digital Bonus tracks on day of release (more on that soon). An exclusive insert will be included which triggers an enhanced Augmented Reality Experience and contains additional embedded content (again, more on the subject to be revealed shortly). Also included is a 20" x 30" lenticular poster of the standard album cover artwork.

Mastodon has also revealed the track-listing for The Hunter, which is as follows:
"Black Tongue," "Curl Of The Burl," "Blasteroid," "Stargasm," "Octopus Has No Friends,"
"All The Heavy Lifting," "The Hunter," "Dry Bone Valley," "Thickening," "Creature Lives," "Spectrelight," "Bedazzled Fingernails," and "The Sparrow."

The Hunter is Mastodon's third studio album released on Reprise Records in the U.S. and Canada and their first to be released on Roadrunner Records outside of North America. A pre-order for a Limited Edition Package, which includes the content in the Deluxe Physical CD/DVD described above, plus an instant download of the band's first new album track "Black Tongue," is currently up and running at www.mastodonrocks.com.

Much more news will be unveiled shortly so check www.mastodonrocks.com often for clues and info. Until then contact Rick Gershon at Warner Bros. Records Publicity for further information: 818-953-3473 / rick.gershon@wbr.com

MASTODON:
Troy Sanders - Bass Guitar / Vocals
Brent Hinds - Guitars/ Vocals
Bill Kelliher - Guitars
Brann Dailor - Drums / Vocals

Mastodon tour dates, new merch, and maybe more than you've bargained for to be found at: www.mastodonrocks.com

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