Match Marketing Group

Match Marketing Group

June 03, 2013 17:00 ET

Match Marketing Group Acquires Quebec's SVM

TORONTO, ONTARIO--(Marketwired - June 3, 2013) - Match Marketing Group, North America's most integrated shopper marketing solutions provider, has acquired SVM of Montreal, Quebec's leading shopper marketing agency.

The acquisition of SVM is part of Match's ambitious effort to build the most complete end-to-end shopper marketing group in North America with a suite of offerings that includes research and insights, campaign development, experiential and event marketing, direct selling and merchandising, and retail operations and management.

SVM, with offices in Montreal has a strong national presence offering outstanding strategy, creative and promotional retail expertise. The addition of SVM provides Match clients the total Shopper Marketing expertise needed to be successful with consumers in the Quebec market. The team at SVM have developed strong programming models and consumer insights to help their clients drive successful retail programs with their target shoppers.

The addition of SVM marks the sixth acquisition for Match in the past year in both United States and Canada. "Adding SVM to the Match family complements our strategy of delivering a national service to marketers and retailers with the addition of a full-service presence in French Canada," said Brett Farren, President and CEO of Match Marketing Group. "I look forward to working closely with Stephane Drouin, Karim Marrouch, and their world-class team of shopper marketing experts."

Stephane Drouin, President of SVM commented, "Joining Match Marketing Group will allow us to offer additional services and capabilities for our clients. Not only can we provide more comprehensive, coast-to-coast service, we can offer a complete range of integrated solutions under one roof."

About Match MG

North America's largest integrated shopper marketing and brand engagement agency based in Toronto, Match Marketing Group has been delivering innovative marketing, sales and retail solutions to North America's leading brands for more than a decade. Its client roster comprises Fortune 100 companies across all major industry categories.
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About SVM

Established in 1998, SVM is a shopper marketing agency known for producing results-driven, shopper-centric campaigns for manufacturers and retailers. Over the past 15 years the agency has created extensive and exclusive databases on marketing, consumer and retail trends, and conducted in-house research and marketing studies.

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