SOURCE: Matchpoint

March 17, 2008 08:00 ET

Matchpoint Provides Lead Generation Function to The Wall Street Journal Online

Agreement Also Expands Customer Reach for Businesses Advertising on Matchpoint

MOUNTAIN VIEW, CA--(Marketwire - March 17, 2008) -


News Facts

-- Matchpoint, an online service for
   consumers to find and select
   businesses, and The Wall Street
   Journal Online (www.wsj.com),
   a leading provider of global
   business and financial news,
   today announced an agreement
   that enables WSJ.com readers
   to request competitive offers
   or proposals from various
   businesses.

-- Matchpoint forms are currently
   available on WSJ.com's Careers,
   Real Estate and Small Business
   sections, enabling users to
   find and select businesses in
   a wide range of related
   categories.

-- The agreement provides WSJ.com with
   an additional self-service advertising
   platform for businesses to use to
   effectively to reach selected target customers.

Matchpoint Unique Benefits

-- Matchpoint is pioneering a new way to connect people with needs directly
   to businesses with solutions.
-- The major benefits for each audience segment includes:
    -- For Consumers: Matchpoint offers consumers a completely private way
       to describe their needs and request competitive offers and
       proposals from relevant businesses.
    -- For Advertisers/Businesses: The Matchpoint marketplace provides any
       business a new approach to meeting potential customers. Going
       beyond click-based ad models, Matchpoint provides a way to pay for
       introductions to consumers whose needs match the profile of their
       target customers and respond to them with relevant offers or
       proposals.
    -- For Publishers: The inclusion of relevant Matchpoint forms or links
       within its site's content provides publishers with a new way to tap
       into new revenue streams as well as enhance the user experience of
       their web sites.

About The Wall Street Journal Online

The Wall Street Journal Online at www.WSJ.com, published by Dow Jones & Company, is the largest paid subscription news site on the Web with one million subscribers worldwide. Launched in 1996, WSJ.com attracts a rapidly growing audience of industry leaders and influentials. The award-winning site provides in-depth business news and financial information 24 hours a day, including breaking business and technology news and analysis from around the world. The site draws on the Dow Jones network of nearly 1,900 business and financial news staff - the largest network of business and financial journalists in the world.

Please use this link to access the Matchpoint blog (http://blog.matchpoint.com/)

Please use this link for access to Matchpoint (http://www.matchpoint.com/)

RSS Feed link to the Matchpoint blog

Quotes, attributable to Matchpoint and Dow Jones executives:

--  "The Matchpoint platform gives businesses an opportunity to present
    consumers with personalized and targeted proposals," said Peter Adams,
    president of Matchpoint. "Businesses can bid different amounts for the
    opportunity to be matched with consumers based on how closely a consumer's
    needs match the profile of their target customer."
--  "We are excited to add Matchpoint as a new online advertising offering
    for large and small businesses on The Wall Street Journal Online," said Pat
    Rodeawald, director of transactional products for WSJ.com. "Now these
    businesses have a way to reach our users who match the profile of their
    target customers and who are searching for services."
--  "Most publishers are looking for new ways to monetize their sites
    beyond what they can do with display advertising," said Adams. "Our search
    forms provide publishers with access to new revenue streams while also
    giving their users a valuable service."
    

Please contact Julia Stemerman to arrange an interview and/or for additional quotes.

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