SOURCE: imc2



May 18, 2011 12:36 ET

Maternity Designer, Rosie Pope Names imc2 Agency of Record

Agency to Evolve Brand to Serve Multiple Business Models Across Various Marketing Channels

DALLAS, TX--(Marketwire - May 18, 2011) - Rosie Pope Maternity named imc2 its agency of record to help convey the brand's purpose of supporting and empowering moms and moms-to-be through the brand's overall marketing strategy and creative. The boutique retailer of elegant, high-fashioned maternity clothing and accessories and provider of prenatal, postpartum education and fitness classes chose imc2 because of the success of its purpose-led marketing approach, which has helped clients build stronger relationships between consumers and brands.

Dina Light-McNeely, executive vice president, digital strategy, Rosie Pope, states, "We are confident imc2's unique approach to strategy and creative that is derived from our brand purpose will elevate Rosie Pope from a maternity brand to a trusted household name."

imc2 is developing a number of marketing initiatives to support the Rosie Pope brand. Initial efforts will evolve the company's online presence to better serve multiple business models, including a new gateway to all of the brand initiatives, including Rosie's personal blog, an updated MomPrep Website, Rosie's signature MommyIQ Quiz, as well as a forum for Ask the Expert, where users can interact with Rosie and her panel of leading experts.

Lisa Leet, imc2's account director, said, "We are excited to partner with a brand that stands behind its purpose. The creative solutions we've deployed will empower and build strong relationships between moms and moms-to-be and the Rosie Pope brand."

The Rosie Pope brand can also be seen on Tuesday nights on Bravo 10/9c in "Pregnant in Heels," a docu-drama following Rosie Pope, a maternity concierge to the most affluent, expecting mothers in New York City.

To learn more about Rosie Pope Maternity and MomPrep, visit For more information about imc2, visit

About Rosie Pope Maternity
London-born entrepreneur Rosie Pope is the creative force behind Rosie Pope Maternity, an expansive maternity clothing and accessories line, and MomPrep, a prenatal, postpartum and fitness studio. Rosie's goal is to bring together high-quality products and expert services to help each mom figure out what works for them on their journey from pregnancy to motherhood. The success of her ventures made her Bravo's muse for "Pregnant in Heels," a show where she directs and counsels upper-class New York City mommies-to-be through their pregnancies -- a hilarious and often tearful journey.

About imc2
Imc2 is a full-service strategic and creative agency working across channels -- mass, digital and emerging -- to build profitable and enduring relationships between brands and people. Founded in 1995, imc2's digital heritage prepared it for the cross-channel, multi-platform engagements it leads today. The agency focuses on a purpose-led marketing approach with its clients to build authentic, sustainable relationships with lasting results. With offices in Dallas, New York City and Philadelphia, imc2 serves a variety of clients, including P&G, Pizza Hut, DirectBuy, RadioShack, Samsung, Booz | Allen | Hamilton and Rosie Pope.

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