Matrix Asset Management Inc. Announces Dividend Reinvestment Plan Enrolment Information

HALIFAX, NOVA SCOTIA--(Marketwire - April 18, 2012) - Matrix Asset Management Inc. (the "Company" or "Matrix") (TSX:MTA) today published enrolment details for its previously announced Dividend Reinvestment Plan (the "DRIP"). Eligible shareholders may elect to participate in the DRIP commencing with dividends to be paid on May 7, 2012 to shareholders of record as of April 26, 2012.

The DRIP allows eligible shareholders of Matrix to reinvest their cash dividends into additional Common shares issued by Matrix from treasury or, at the discretion of Matrix, acquired through the facilities of the Toronto Stock Exchange. Common shares issued from treasury may, at the discretion of Matrix, be purchased at a discount of up to 5% discount (the "Maximum Discount") from prevailing market prices. For the May 7, 2012 dividend payment date, Common shares will be issued from treasury at the Maximum Discount from prevailing market prices.

A registered shareholder who wishes to enroll in the DRIP for a dividend to be paid by Matrix must deliver a completed Enrolment Form to Canadian Stock Transfer Company Inc., as administrative agent for CIBC Mellon Trust Company (the "Plan Agent"), before 5 p.m. (Eastern time) at least four (4) business days prior to the record date for such dividend. Notwithstanding this requirement, the Plan Agent will accept enrolment instructions until April 24, 2012 for the upcoming April 26, 2012 record date. Beneficial shareholders who wish to participate in the DRIP should contact the broker or other nominee through which their Common shares are held to provide appropriate enrolment instructions and to ensure any deadlines or other requirements that such broker or nominee may impose or be subject to are met. Enrolment instructions for both registered and beneficial shareholders received after the applicable enrolment deadline will be accepted but only effective for subsequent dividends.

Matrix reserves the right to limit the number of Common shares that may be issued under the DRIP on any particular dividend date. If an adopted limit would be exceeded, participant shareholders will receive from Matrix the regular cash dividends to which they would otherwise be entitled to on such date.

A complete copy of the DRIP and enrolment information is available on the Company's website at www.matrixasset.ca and will be available on the Plan Agent's website at www.canstockta.com. Shareholders should carefully read the complete text of the DRIP before making any decisions regarding their participation in the DRIP.

There is no charge by Matrix to shareholders for participating in the DRIP. Beneficial shareholders who wish to participate in the DRIP should contact the broker or other nominee through which their Common shares are held to confirm whether commissions, service charges or other fees are payable to such broker or nominee for participation in the plan.

Participation in the DRIP does not relieve shareholders of any liability for taxes that may be payable in respect of dividends that are reinvested in new Common shares under the DRIP. Shareholders should consult their tax advisors concerning the tax implications of their participation in the DRIP having regard to their particular circumstances.

Please note that registered and beneficial owners of Common shares who are not resident in Canada are not eligible to participate in the DRIP.

About Matrix (www.matrixasset.ca)

Matrix (TSX:MTA) is a diversified asset and wealth management company with approximately $1.6 billion in assets under management and offices across Canada. The Company's mission is to provide a diverse array of investment choices and the best possible investment management service to Canadian investors and institutions. The Company delivers its services through three main operating subsidiaries serving institutional, high net worth, and retail investors.