Matrix Semiconductor

August 29, 2005 08:01 ET

Matrix Semiconductor Announces Support for miniSD Memory Card Format

SANTA CLARA, Calif.--(CCNMatthews - Aug 29, 2005) -

Matrix® 3-D Memory miniSD Cards Currently Sampling in 16 and 32 MB Capacities for Distribution of Pre-Recorded Content on Mobile Consumer Electronics Devices

Matrix Semiconductor today announced it is sampling its new Matrix miniSD memory cards at both 16 and 32 MB capacities, with 64 and 128 MB to be available in the third quarter of 2005. The introduction of the Matrix miniSD card brings to the increasingly popular memory card format Matrix® 3-D Memory (3DM), a cost-effective, programmable, permanent, non-volatile memory used in publishing content for mobile devices. Matrix 3DM offers a removable memory publishing platform for mobile network operators, application developers, and content providers. The Matrix miniSD card is fully compatible with all existing standards for plug and play applications for today's consumer market as identified by the SD Association of which Matrix is a licensed member. The Matrix miniSD's compact footprint combined with total compatibility at a lower price point will enable manufacturers to deliver expanded functionality for lower cost in compact mobile devices.

"We have established Matrix 3DM technology as the leading solution for delivering pre-recorded digital content to market faster at the retail price points publishers require," noted Dan Steere, vice president of sales and marketing for Matrix Semiconductor. "Primary applications for the miniSD cards include pre-recorded games, audio, and video for miniSD memory card-enabled handsets and mobile devices, offering multiple content opportunities for content publishers, wireless carriers, application developers, and consumers."

Matrix is addressing a growing market with its miniSD cards. The analyst organization Strategy Analytics recently predicted that sales of mobile phones with memory card slots would grow 110 percent from 2004 levels by the end of 2005. IDC reports that miniSD cards now hold more than a 30 percent share of the worldwide memory card market.

Paul Reinhardt, executive director of the SD Association, commented: "Mobile phone applications have become a key target for companies worldwide who are providing memory cards in today's market. The availability of miniSD cards from Matrix adds further support for the SD architecture as the standard in ultra-small memory cards which offer a host of advantages for both handset manufacturers and consumers."

Volume shipping of the complete family of miniSD products from Matrix is scheduled for the fourth quarter of 2005. Pricing for the Matrix miniSD card is based on volume. Manufacturing ramps will be designed to meet the ever increasing need for faster time to market of the CE marketplace. Matrix 3DM is also offered in standard IC package options, including TSOP and the MultiMediaCard (MMC) format, with additional memory card formats to follow.

About the SDA

The SD Card Association (SDA) is an open industry standards organization established in January 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, and is supported by a consortium of over 800 companies. The SDA's mission is to set industry standards and promote the SD Memory Card's wide acceptance in a variety of applications, SD Memory Card standards are currently being built into a wide range of new digital products such as cellular phones, audio players, automotive multimedia systems, handheld PCs and digital products such as cellular phones, audio players, automotive multimedia systems, handheld PCs and digital video and still cameras. By June 30, 2005, SD application products (miniSD host products included) that have been introduced into the global market have totaled 4,066 models from 288 brands. The Association's web site can be accessed at www.sdcard.org for more information about the SDA. Parties interested in joining the SDA are encouraged to visit the web site at www.sdcard.org. Another SDA Web site is www.sdcard.com, which showcases available SD product worldwide and SD interoperability between devices.

About Matrix Semiconductor

Matrix Semiconductor, Inc. is the creator and developer of the world's first three-dimensional integrated circuits. Matrix's first product, Matrix® 3-D Memory (3DM), is a low cost, high density product line of permanent, programmable, non-volatile memory that is compatible with existing standards. Matrix 3-D Memory accelerates time-to-market for publishers of digital content and is targeted for use in portable consumer electronic devices.

Privately held, Matrix is headquartered in Santa Clara, California. Additional information may be found at: http://www.matrixsemi.com.

Matrix, the Matrix butterfly symbol, and the Matrix logo are trademarks registered by Matrix Semiconductor, Inc.

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