SOURCE: MatrixCare


October 13, 2015 14:58 ET

MatrixCare Marketing New Release Generally Available

Next Generation of the Leading CRM for Senior Living Hits the Market

BLOOMINGTON, MN--(Marketwired - October 13, 2015) - MatrixCare®, developer of the industry leading EHR for long-term care and senior living providers, announced the general availability of the next generation of MatrixCare Marketing, the leading CRM designed specifically for senior living providers. MatrixCare Marketing is based on the success of its predecessor, REPS Leads, which has been the leading senior living CRM application for over 25 years.

John Damgaard, MatrixCare President and CEO, commented, "Maintaining market leadership requires innovation and MatrixCare Marketing is an example of that. It combines the best practices developed over 25 years of experience with REPS Leads with leading edge technology to support access from your device of choice. It also incorporates interactive dashboards and customizable views to allow providers to tailor the system to reflect their unique sales process. Vacancy is not an option for senior living providers and MatrixCare Marketing is designed with the goal of maximizing occupancy in mind."

The next generation of MatrixCare Marketing includes:

  • Interactive Dashboard - A user definable dashboard with a variety of metrics-based widgets to choose from -- such as Leads Source Analysis, Lead Conversion Ratios, Occupancy Statistics, Sales Activities -- for quick access to important information.
  • Updated User Interface for Access from Your Device of Choice - Our redesigned user interface takes MatrixCare Marketing into the future, embracing the latest technology.
  • Browser Independence - Access MatrixCare Marketing from Chrome™, Safari®, or Internet Explorer® browsers.
  • Customizable Lead, Activity and Occupancy Centers - Customizable views of leads and activities let you tailor the system to reflect your sales process.

About MatrixCare

MatrixCare solutions have powered the long-term care continuum for over 30 years. Used in more than 9,000 care settings, MatrixCare is the industry leading, cloud-based EHR across the continuum of care. It helps long-term care and senior living communities deliver superior care, resulting in better clinical and financial outcomes. The MatrixCare Architecture for Long-Term Care allows providers to deliver person-centered care while maintaining high occupancy rates, maximizing revenues, reducing readmissions, and integrating with partners and physicians across the continuum of care. Visit for more information.

MatrixCare is a registered trademark of MatrixCare, Inc. Other trademarks are owned by their respective owners.

Contact Information

  • Media Contact:
    Kim Ross
    Senior Director of Marketing