SOURCE: Mattersight Corporation

Mattersight Corporation

August 20, 2015 12:00 ET

Mattersight Announces 2015 Call to Loyalty Event

One-Day Live Conference Will Feature Presentations and Panels From Fortune 50 Call Center Leaders

CHICAGO, IL--(Marketwired - Aug 20, 2015) - Mattersight Corporation (NASDAQ: MATR), the pioneer in personality-based software applications, announced today that their 2015 client summit will be a "Call to Loyalty" to brands looking to improve customer experience, stem customer churn and maximize their call center ROI.

Scheduled to take place November 2-3 in Austin, Texas, the event is attracting call center executives and leaders from companies across the country.

Mattersight CMO Jason Wesbecher said the decision to focus this year's event on loyalty was made in response to an urgent market need. "Creating and maintaining customer loyalty is one of the biggest challenges brands face today and the fact is, most of them are looking for fresh and innovative ways to meet that challenge."

Wesbecher says the call center is the single most beneficial place for brands to direct their loyalty efforts -- especially given the fact that consumers are increasingly demanding more humanity in their brand interactions. "A call center conversation is the only person-to-person experience most customers ever have with a brand, so making those connections consistently positive is critical. Companies that understand how to do that at scale are the ones that get the great publicity and earn people's undying loyalty."

Mattersight's Call to Loyalty event aims to challenge the conventional wisdom surrounding call centers and offer how-tos and best practices for creating more loyal customers. The keynote presentation will be from Matthew Dixon, Group Leader for Customer Contact Practices at CEB. Dixon will share practical insights from his landmark book, "The Effortless Experience," which debunked many of the myths about what it takes to attract and keep customers in today's market.

Dixon's highly-anticipated presentation will be followed by a full day of individual talks and group panels presented by Fortune 50 healthcare, financial services and telco companies, who will share their strategies for driving strong loyalty and significant value in the call center and beyond.

Call to Loyalty attendees will also get a taste of the attractions that have put Austin at the top of so many "best cities" lists in recent years. The event kicks off with a welcome party at Austin's historic Waller Ballroom featuring handcrafted cocktails, a food truck feast courtesy of Top Chef winner Paul Qui's East Side King and live music from local favorite Shinyribs. Plus, notes Austin resident Wesbecher, "the weather here in November is spectacular!"

Registration for Mattersight's Call to Loyalty is free before September 15 and currently open to all call center and CX professionals. To learn more or to reserve your spot at this event, visit www.calltoloyalty.com.

About Mattersight

Mattersight's mission is to help brands have more effective and effortless conversations with their customers. Using a suite of innovative personality-based software applications, Mattersight can analyze and predict customer behavior based on the language exchanged during service and sales interactions. This insight can then facilitate real-time connections between customers and the agents best capable of handling their needs. Mattersight's patented stack of SaaS applications has influenced hundreds of millions of shorter, more satisfying customer interactions. Organizations across the Financial Services, Healthcare, Technology and Telco industries rely on Mattersight to drive customer retention, employee engagement, and operating efficiency. An independent research study documents the average return on investment for these organizations is 344%. To learn more about how Mattersight can help your company, please visit www.mattersight.com.

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