SOURCE: Zentrick

Zentrick

November 20, 2014 09:00 ET

maurices Achieves Exceptional Results With Interactive Shoppable Video

Campaign Delivers 15.2 Percent Engagement and 7.4 Percent Click-Through Rate Using Zentrick's Interactive Video Platform

DULUTH, MN and NEW YORK, NY--(Marketwired - Nov 20, 2014) - Specialty fashion retailer, maurices, has partnered with interactive-video innovator, Zentrick, to revolutionize its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and maurices logged 15.2 percent engagement and a 7.4 percent click-through rate (CTR). By comparison, standard video ads have an average CTR of 1.84 percent1.

To see an example of the maurices video using Zentrick please go here.

During the two-month campaign, maurices' interactive videos amassed 60,000 total views across maurices.com and its social media channels. With the addition of interactive elements, consumers spent 18 percent more time engaging with the Zentrick-enhanced videos than with standard videos. Among the viewers who engaged, 50 percent clicked through to the website to either purchase items or access store information.

"We wanted to inspire our customers with this video campaign and highlight all of our amazing fashions -- demonstrating how they can be worn and making it as easy as possible for customers to purchase them," said Natalie Greve, AVP Brand Marketing at maurices. "Zentrick's solution enabled us to make sure all activity within the videos were right on brand while delivering far higher click-through rates to shop the looks. They were a great partner, super-efficient at improving and turning our videos around quickly, and getting excellent results."

"To date, video has been a passive medium in retail environments. At Zentrick, we are working to change that," said Zentrick CEO and co-founder, Pieter Mees. "Our aim is to transform video into a far more active experience where interactivity is the default -- making it clickable, dynamic and personalized to each viewer. Contextual calls to action integrated in the video narrative itself are proving to drive far greater levels of in-video clicks, view times and click-throughs. The maurices campaign results demonstrate the upside of interactive video for retail brands -- driving deeper consumer engagement throughout the purchase funnel, and a positive ROI for sales."

About maurices
maurices
is the fashion store for women who embrace who they are and want to express their unique style. We offer real style for real lives, in sizes 1-24. maurices, a multi-channel retailer, currently operates 930 stores in 46 states and Canada. maurices is a subsidiary of Ascena Retail Group, Inc. (NASDAQ: ASNA), a leading specialty retailer offering clothing, shoes, and accessories for missy and plus-size women and tween girls, under the Justice, Lane Bryant, maurices, dressbarn and Catherines brands. Ascena Retail Group, Inc. operates through its subsidiaries approximately 4,000 stores throughout the United States and Canada. www.maurices.com

About Zentrick
Zentrick taps the native interactivity of the Web to make video smarter for brands, agencies and publishers. The company's self-service platform adds a lightweight and customizable interactivity layer over any video, distributed anywhere -- across every mobile and desktop screen. We help major brands elicit consumer engagement using interactive elements that make video actionable via integrated clicks, commerce, personalization, gamification, and countless other response-driven options. Zentrick further resolves attribution and transparency hurdles, as every in-video action can be tracked and optimized against performance metrics. Founded in Belgium, Zentrick is based in New York with offices in Los Angeles and throughout Europe. www.zentrick.com

1 Business Insider, August 19, 2014, http://www.businessinsider.com/digital-video-advertising-growth-trends-2014-5

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