SOURCE: Maven Networks

September 13, 2005 09:30 ET

Maven Networks' Executives Discuss the Broadband Video Revolution and Its Impact to Media Companies, Marketers

CAMBRIDGE, MA -- (MARKET WIRE) -- September 13, 2005 -- At two separate industry events in the coming week, executives from Maven Networks will discuss the explosion of broadband video, the hot category of broadband advertising, and how broadband is reinventing marketing. Given broadband's availability in nearly 60 percent of US households, and the dramatic uptick in online advertising in the past year -- 33 percent growth in 2004 versus 6 percent growth in overall ad spending -- media companies are looking to gain more revenue from broadband advertising. At the same time, marketers are enthused yet cautious about building consumer relationships during an era of time- and place-shifting, and how to best leverage the compelling power of full-screen video in the online medium.

At Digital Hollywood on Tuesday, September 20, Maven's CEO Hilmi Ozguc will provide insight into these issues, along with other industry luminaries on the panel, "Movies, OnDemand Content and Broadband." The discussion will highlight recent uses of promotional video-on-demand (VoD) by 20th Century Fox, Sony Pictures Digital, and other players. It will discuss the assumption that Personal Video Recorder (PVR) functionality will be a fixture of all home video viewing in the coming years, as will broadband connectivity. The panel will debate the ways that IP delivery of video is about to reshape the media and entertainment industry.

In addition, Robert Hammond, vice president/engineering and product development at Maven Networks, will be speaking at Kagan's TRENDS '05 Digital Media Summit on Tuesday, September 13, as part of the panel "Digital Video's 39 Flavors." The discussion will address the impact of VoD, IPTV, PVR/DVR, and HDTV technology, and how to match the right business model with the right platform and audience. The panel also will explore how bundled and a-la-carte offerings will work via home media servers, home networks and mobile devices.

WHO:    Hilmi Ozguc, CEO, Maven Networks

WHAT:   Movies, OnDemand Content and Broadband: Technology & Content

WHEN:   Tuesday, September 20, 12:30 pm (PT)

WHERE:  Digital Hollywood, Loews Santa Monica Beach Hotel, Santa Monica, CA
and
WHO:    Robert Hammond, VP/Engineering and Product Development at Maven
Networks

WHAT:   Digital Video's 39 Flavors: VoD, IPTV, PVR/DVR, HDTV and More --
How to match the right business model to the right platform and the right
audience

WHEN:   Tuesday, September 13, 9:30 am (PT)

WHERE:  Kagan's TRENDS '05 Digital Media Summit, Four Seasons Hotel, Las
Vegas
After witnessing the rapid rise of broadband and the subsequent shift of consumer attention to online media, Hilmi Ozguc co-founded Maven Networks in 2002 to deliver the best broadband video user experiences on Internet-connected TVs, PCs and portable devices. Current Maven customers include 20th Century Fox, Sony Pictures, Pepsi, General Motors, Atom Films, A&E Television Networks, Clear Channel Communications, EMI Virgin Records, and more. Previously, Ozguc spent more than 20 years as a software entrepreneur and executive, most recently as co-founder and CEO of Narrative Communications, the pioneer of rich media Internet advertising technologies.

Bob Hammond, Maven's vice president of engineering, has over 22 years experience in software engineering and product planning. Prior to joining Maven, Hammond spent seven years at Mirror Image Internet, a global content delivery solutions company, where he most recently served as Chief Technology Officer.

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