SOURCE: Maven Networks

August 10, 2005 10:38 ET

Maven Networks, Lightningcast Spotlight Broadband-Delivered Video, Its Promise and Business Impact

Groundbreaking Analyses of Top 75 Basic Cable TV Networks by Broadband Directions, LLC Show Opportunities, Best Practices, Emerging Ad Models

CAMBRIDGE, MA -- (MARKET WIRE) -- August 10, 2005 -- The largest cable TV networks are embracing the delivery of video over broadband Internet connections with unrivalled enthusiasm as a powerful new option for promotion and incremental revenue-generation. In Q2 2005 alone, MTV, CNN, ESPN, Nickelodeon, VH1, CourtTV, and Bravo made important broadband video-related announcements -- as did major non-cable TV networks such as Yahoo, Google, AOL, and CBS News. Such first-mover initiatives present powerful lessons on untapped opportunities, early best practices, emerging ad models, and the far-ranging impact of broadband-delivered video to the broadcast and advertising communities.

Maven Networks and Lightningcast are hosting a Webinar addressing emerging best practices in delivering broadband video among the top 75 basic cable networks. The event, held Tuesday, August 16, will feature key findings from the recently released report by independent market intelligence firm Broadband Directions.

The event will deliver other insights including:

-- What's working with broadband-delivered video?
-- What advertising initiatives are emerging?
-- How do these early initiatives affect the industry?
WHO:

Maven Networks, Lightningcast, and Broadband Directions Webinar

SUBJECT:

Web Seminar: The Top 75 Cable TV Networks: An Analysis of Their Broadband-Delivered Video Opportunities and Current Initiatives

WHEN: Tuesday, August 16, 1:00-2:00 pm (ET)

REGISTRATION: http://www.maven.net/webinar

Will Richmond, President and Founder of Broadband Directions, has worked in the broadband, cable TV, content, network infrastructure and software industries for over 15 years. As one of the pioneers of broadband, Richmond has created and executed successful business and technology partnerships, new product initiatives and go-to-market plans. Richmond has worked with a range of companies in the broadband arena including Microsoft, IBM, Intel, RealNetworks, AOL/Netscape, Sumitomo, National Geographic, StarzEncore, France Telecom and others. As a result, he has a unique and well-grounded point of view on how to succeed in broadband.

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