SOURCE: Maxager

May 03, 2007 08:00 ET

Maxager Appoints Marketing Veteran Bert Rankin as Vice President of Marketing

Seasoned Executive Adds Extensive Enterprise Software Marketing Experience to Veteran Management Team

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 3, 2007 -- Maxager, the leading provider of enterprise profit optimization (EPO) solutions, today announced that Bert Rankin, enterprise software marketing veteran, has been appointed Vice President of Marketing. Mr. Rankin brings a wealth of experience to this position and will be responsible for developing and implementing marketing strategies and programs on a worldwide basis that result in substantial revenue gains.

"I evaluated many companies and Maxager stood out by far as the one with the most potential for explosive growth," said Bert Rankin. "Unlike solutions from other companies, Maxager offers its customers a revolutionary way to gain insight into their business operations. By integrating production velocity with traditional margin analysis, organizations can make better decisions that significantly increase profitability."

Maxager has made significant investments and developed the groundwork for a solid business. The company has successfully deployed a path-breaking SaaS application, built a worldwide organization, secured high-profile manufacturers as customers, and is rapidly growing.

"With a strong foundation in place, we needed a marketing leader with a proven track record of moving a solution from early adopters into the mainstream," said Michael Rothschild, founder and CEO of Maxager. "Possessing a rare blend of strategic and tactical expertise, Bert has proven himself time and time again and is a welcome addition to our executive team."

Most recently, Bert served as Senior Vice President of Marketing at Callidus Software, where he was instrumental in establishing them as the clear market leader of sales compensation solutions to major corporations. During his tenure, he developed marketing strategies and programs that increased annual revenue from $20 million to more than $70 million and also helped navigate Callidus through a successful initial public offering.

Prior to joining Callidus, he served as Vice President of Marketing at NetManage, where he was responsible for worldwide product marketing and marketing communications. Bert also served as General Manager and Vice President of Marketing for Ricoh Silicon Valley where he drove the development and launch of Ricoh Silicon Valley's first product. Additionally, he has held senior marketing positions at Xerox Corporation and Software Publishing Corporation. He holds an MBA from Stanford Graduate School of Business and a Bachelor of Arts degree in Economics from Harvard University.

About Maxager Technology

Founded in 1996, Maxager's patented enterprise profit optimization (EPO) solutions help leading chemicals, metals, electronics and other complex manufacturers such as Dow Chemical, Owens-Illinois, Siliconware Precision Industries, and WCI Steel increase cash and profit worth 3-5% of revenue. Uncovering profit gain opportunities that are obscured by traditional "margin only" analysis, Maxager uses both margin and production velocity information to analyze history and generate realistic forward modeling that provides management teams an entirely new level of control over Return on Assets (ROA) -- the key driver of shareholder value.

Ideal for manufacturers with a wide range of products, customers and assets, Maxager's unique technology calculates precisely how fast each product, customer, or market generates cash and profit from the assets, allowing managers to truly optimize product mix & customer mix profitability, sales & profit planning, strategic pricing, and production planning. New customers typically begin reaping benefits within 60 days. Maxager is headquartered near San Francisco with offices in Europe and Asia. For more information, visit or call +1.888.MAXAGER.

©2007 Maxager Technology. All rights reserved. Maxager is a registered trademark of Maxager Technology, Inc. All other trademarks are the sole property of their respective owners.

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