SOURCE: Maxava


October 19, 2010 17:00 ET

Maxava's HA Suite Debuts at iSUC 2010 in Japan

New Products, New Branding Position Maxava for IBM i HA Market Leadership

IRVINE, CA--(Marketwire - October 19, 2010) - Maximum Availability, a global leader in IBM i high availability (HA) software, today announced that the company's new Maxava HA™ Suite of HA products for the IBM i market will make its public debut at the IBM Intermediate System User Conference (iSUC) 2010 in Niigata, Japan. The conference marks the Japanese debut for the company's new trading name "Maxava" and the rebranded Maxava HA™ Suite.

Maxava's comprehensive product line has been rebranded as Maxava HA™ Data Stream, Maxava HA™ SMB and Maxava HA™ Enterprise. The rebranded products align with the company's new corporate branding which includes a new website, logos, and a comprehensive marketing campaign which reflects the critical nature of HA software with the tag line "The Maxava HA Suite provides real time replication for IBM i, delivering enterprise level disaster recovery."

"The iSUC 2010 event is the perfect venue for Maxava to clearly demonstrate our objectives as a company. For the last decade, we have been developing IBM i HA software for many of the world's largest and most demanding enterprise customers," said Maxava CEO Allan Campbell. "Our new branding is designed to focus on these key elements: quality, robust, reliable solutions that are simple to use, the very best IBM i HA software built for the toughest enterprise environments and accessible to all IBM i shops."

Maxava's suite of HA solutions incorporates the features, reliability and ease of use that are critical for any IBM i environment, regardless of size. The underlying quality, architecture and engineering are the same whether a customer chooses the basic replication product, the Maxava HA Data Stream, or the top end Maxava HA Enterprise solution. Regardless of company size, data is critical to any organization and the philosophy of Maxava is to ensure that the suite of products are engineered accordingly.

"We believe our customers should not be forced to choose inferior products, just because they are an SMB organization," said Campbell. "There is no compromise with Maxava, we develop software for extreme environments and release it to all our customers through our standard product range. We are confident that the new branding more accurately reflects our position as a major player with HA/DR solutions across the entire IBM i customer spectrum, and we are now the only major, fully dedicated IBM i HA vendor in the market."

Maxava HA software was originally designed to replicate extremely large AS/400 data volumes for the telecommunications market where other vendors' software had been unable to meet performance requirements, making it the clear choice for very large volume enterprises. The provision of a GUI interface from the outset and resulting ease of management has also made it very accessible and popular with SMB clients worldwide.

Maxava will demonstrate the company's maxView at iSUC. This is the industry's first remote HA monitoring via mobile devices such as the Apple iPhone, iPad and BlackBerry. At the conference, Maxava will offer a free version of its well-received maxView Lite software which provides remote access to basic System i status information -- whether or not Maxava HA is installed.

About Maxava
Maximum Availability (Maxava) is a worldwide provider of innovative high availability and disaster recovery software solutions for IBM i on Power Systems (formerly AS/400, iSeries, System i) that are sold under the Maxava HA brand. Customers have been using Maxava HA software for a decade to ensure business continuity, reduce risk and meet regulatory requirements. Maxava's software ensures business resilience for a cross section of the world's most demanding IBM i customers through SaaS, Cloud, Subscription and traditional licensed software models. Maxava is privately held and has staff and customers located worldwide. Visit for more information.

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Contact Information

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    Madison Alexander Public Relations
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