Maxim Launches Online Casting Competition With GotCast Seeking Contestants for 'Maximum Warrior'

LOS ANGELES, CA--(Marketwire - Jul 5, 2011) - Maxim is launching an interactive, social media-based casting challenge to find nine civilians from around the nation to participate in their annual 'Maximum Warrior' competition. Competing at a tactical facility reserved for our nation's most advanced elite military units, the soldiers put their training and knowledge to the test in missions that challenge their shooting, driving and endurance skills. Each of the civilians will be partnered with a special operations military veteran and the teams of two will compete head-to-head in a series of challenges until one team is ultimately crowned The Maximum Warrior. The casting launched today on maxim.com and is powered by GotCast.com's social media contest platform, MediaBlastr. GotCast is the Web's premier interactive casting platform and social network for talent and their fans. "We are really excited to join forces with GotCast on Maximum Warrior. This year is a first for civilian participation and it adds an entirely new dimension to this action-packed program," said Ben Madden, Maxim's Chief Revenue Officer. "It's the only program of its kind that allows civilians to compete with, and against, the most decorated veterans of the US Armed Forces."

The casting challenge will run today through July 31, 2011. In addition to launching a full-fledged social media campaign behind the casting, all of GotCast's 300,000+ members and their fans will be encouraged to register and participate in the event. "We are optimistic that this might be one of the biggest online casting challenges that we have ever powered," says GotCast CEO Alec Shankman, "I'm really happy to offer the opportunity to our hundreds of thousands of members."

Candidates must meet all the eligibility requirements. For more details and the official rules, visit www.GotCast.com and/or http://maximumwarrior.com.

About Alpha Media Group

Alpha Media Group Inc. is a multimedia company and publisher of the Maxim brand and magazine, the largest young men's lifestyle magazine in America reaching nearly 12 million readers each month. Maxim Digital encompasses Maxim.com and reaches more than 3 million unique visitors each month. Maxim magazine is published in 24 countries and distributed in 52 territories worldwide. Maxim Ventures, the integrated media and marketing division, develops 360-degree integrated marketing programs designed to interact with men at every significant engagement channel: mobile, digital, social, large-scale events, retail promotion, experiential, database, TV and film.

ABOUT GOTCAST - GotCast.com, led by CEO Alec Shankman, is Hollywood's largest interactive casting platform and social network for talent & their fans. The site specializes in crowd sourcing new talent, which allows GotCast to also serve as a social media advertising resource for TV Networks and Brands looking to reach the millions of consumers who engage with their favorite artists online.

For more information on GotCast.com, please contact Eileen at Eileen Koch & Company at Eileen@eileenkoch.com or 310.441.1000. Please visit www.eileenkoch.com.