SOURCE: Maxima Group, Inc.

January 05, 2016 16:21 ET

Maxima Group, Inc. Rolls out Initial Marketing and Distribution Model for Vinium ™ Wines

ESCONDIDO, CA--(Marketwired - January 05, 2016) - Maxima Group, Inc. (OTCBB: MXMG) is pleased to announce its initial marketing and distribution plans for its wholly-owned subsidiary, Vinium Wines™.

Vinium Wines™ is a super premium, environmentally-sensitive winery, located in California's Napa Valley, that is ushering in a new era of high-quality and sustainability for the American wine industry. Among other things, Vinium is pioneering a dramatic shift in wine packaging so that every wine lover in the U.S. can afford to drink a super-premium wine. Vinium sources the finest wines available, blends them to perfection, and then packages them in a unique cost saving, eco-friendly manner that maintains freshness much longer than standard bottling. These savings are passed on to the consumer, giving Vinium a unique marketing niche and also a distinct competitive pricing advantage.

Vinium Wines™ has initiated a 3-tier marketing and distribution model for the U.S. market, with expectation of international distribution beginning in late 2016. The U.S. model consists of national wholesale distribution to retail stores, Direct-to Consumer sales and Wine-by-the-glass restaurant sales.

Vinium's Wholesale Distribution model was initiated with a very successful 4-month trial run at 20 Whole Foods Markets and wine bars in Southern California ending in October 2015. This lead to a distribution agreement with Southern Wine and Spirits, the largest wine and spirits distributor in the U.S. with operations in 37 states. Discussions are now underway for a planned national rollout beginning in California and other south west states while quickly expanding to the east coast. Vinium executives already have established relationships with key distributors in the remaining 37 states as well. The U.S. alternative package wine category is a $5.4 billion industry alone and it is growing at a 20% annual rate.

Vinium's Direct-to Consumer (DTC) channel has been underway since early 2015 and is expected to be a very successful complement to its wholesale distribution. Vinium has upscale tasting rooms in Napa Valley as well as Laguna Beach, CA, and has hosted dozens of in-store tasting events, wine seminars, and high-profile wine dinners with charity events in Southern California. The company plans to expand these operations in tandem with its national distribution rollout. U.S. DTC sales of wine rose in 2014 by 15% to $1.9 billion, accounting for 3.9 million cases, and is expected to grow at 14% per annum rate.

The company's third distribution channel will be restaurant sales of Wine-by-the-Glass, which is showing explosive growth both in sales volume and profitability. As the first provider of affordable "super-premium" wines priced up to 50% lower than its competitors and delivered in cost-saving eco-friendly packaging that will retain freshness for up to 6 weeks after opening. Vinium is well-positioned to become a major leader in this segment of the industry.

Additional information regarding Vinium Wines™ will be released over the coming weeks and months.

Safe Harbor Statement: This release contains forward-looking statements with respect to business operations and results of Maxima Group, Inc., which involves risks and uncertainties. Actual future results could materially differ from those discussed. Maxima intends that all statements included herein, including those referring to future revenues and earnings, be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact Information

  • Contact: 
    Mirek Gorny
    Maxima Group, Inc.

    Investor Relations

    Everest Corporate Advisors, Inc.