SOURCE: Syntryx Executive Solutions

April 15, 2008 11:00 ET

Maximize Traffic and Advertising ROI With Syntryx Executive Solutions' New Publisher Genome

First Digital-Marketing Solution for Advertisers and Affiliate Marketers Targets Marketing Campaigns and Finds Additional Resources to Increase Visibility and Revenue

SAN FRANCISCO, CA--(Marketwire - April 15, 2008) - Today at ad:tech San Francisco, Syntryx Executive Solutions, a leading provider of global competitive marketing intelligence and digital marketing measurement solutions, announced the availability of Publisher Genome. The first solution of its kind, Publisher Genome helps advertisers and affiliate marketers increase their visibility and gain revenue from highly desirable traffic based on their existing online marketing campaigns. Syntryx can be found at booth #5581 at the show.

"Through our years of harvesting ad-related data, we realize many advertisers and affiliate marketers have trouble identifying their most desired traffic and highest revenue-producing affiliates," said David Wolf, CEO and founder of Syntryx Executive Solutions. "Publisher Genome allows advertisers to quickly define a profile of their target publishers and locate additional ones with similar profiles to boost their most qualified traffic. They can then capitalize on those sites where they already spend money and focus on what has already proven to work best."

About Publisher Genome:

Syntryx is the only company offering a technological answer for the planning, strategy and execution of marketing campaigns across global online media. By compiling critical campaign information, such as campaign type, ad Context, ad text, ad position, geography, referring sites and referring keywords on millions of international Websites, Syntryx has created the first global and transparent meta-network of advertisers and publishers across all major advertising networks. Publisher Genome provides a clear view to advertisers and publishers at Google Ad Sense, Commission Junction, Blue Lithium, Link Share, Double Click, Performics, Tradedoubler, Tribalfusion, aQuantive and more.

An automated publisher profiling system, Publisher Genome compiles historical ad trails and linking schemes built upon the Syntryx solution. Using this data, Publisher Genome creates a snapshot of where advertisers spend their money to help define their target publisher profile and find equivalent publishers to drive the most qualified traffic to their sites. Publisher Genome is the first solution to help advertisers understand their online Internet presence, allowing digital marketers to focus their resources on the most promising opportunities.

Features include:

--  Historical ad trend data reports including: campaign type (CPA, CPM,
    PPC, SEO, e-mail), ad type (text, display ad, etc.), ad source (network,
    agency or merchant), ad referral (referring site/publisher), ad destination
    (merchant/advertiser), keywords, industry, distributed-link population on
    Google, Yahoo, ODP, Alexa, Compete and other industry ranking standards.
    
--  Advanced link-analysis of digital media conglomerates and corporate
    online portfolios including: Visualized links scheme review by keyword,
    product or brand name, Cluster and factor analysis to identify distinct
    link patterns and publisher profiles.
    

These features help digital marketers understand both their campaign and their competitor's Internet ad spending patterns. Digital marketers are then able to make better strategic spending decisions. They can better focus their advertising resources and overall ad spending to gain the most effective use of their advertising dollars.

Pricing and Availability:

Publisher Genome is available now by calling Syntryx at (303) 800-1704. It is also sold through its distribution partners AMWSO, PartnerCentric and Forge Business. Publisher Genome starts at $30,000 for unlimited system access and $15,0000 for a dedicated analyst report. Reporting and training are additional. More information can be found at: www.syntryx.com.

About Syntryx Executive Solutions:

Based in Boulder Colorado, Syntryx is a provider of comprehensive media planning and auditing solutions, offering online marketers and brand advertisers actionable information to evaluate online assets and design marketing campaigns that gain greater ROI. Syntryx simplifies the competitive intelligence portion of a digital marketer's campaign. Its technology makes the execution of digital marketing campaigns across all major ad-serving platforms and online distribution channels transparent, including: search engines, affiliates, display advertising, blogs, public relaitons, and e-mail. More information is available at www.syntryx.com.

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