Maximizer Software Inc.

Maximizer Software Inc.

March 27, 2007 06:00 ET

Maximizer Continues Reign as Top CRM System for Small and Medium-Sized Businesses According to Leading Research Firm

ISM Strategic Advisors releases annual review of the industry's leading CRM systems

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 27, 2007) - Maximizer Software Inc. (TSX:MAX), the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that for the fifth consecutive year, Maximizer Enterprise has been selected by ISM Inc., CRM strategic advisors as one of the industry's Top 15 CRM systems for small and medium-sized business.

"Today, only a small fraction of US small businesses have deployed true CRM software and strategies. While mid-sized businesses have shown better rates of adoption, a large proportion continue to manage their customers' experiences in spreadsheets and email clients," said Barton Goldenberg, President, ISM. "Software companies have traditionally ignored this market and have only recently begun re-architecting their products to handle the specific requirements of SMBs. For more than 10 years, Maximizer Software has focused exclusively on building CRM solutions for small and medium business. ISM congratulates Maximizer on its decade-long commitment to helping growing businesses achieve success with CRM Software."

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of 217 evaluation criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested - asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and running.

Maximizer Enterprise is unique among SMB customer management products. It provides the latest in sales force automation, marketing automation, customer service and support capabilities in a package that can be deployed in less than one week including end-user training. Maximizer Enterprise also allows small and medium-sized businesses to take advantage of the widespread adoption of mobile CRM - offering access to Maximizer through RIM BlackBerry, Palm and Windows Mobile-powered wireless devices. Unlike many other CRM systems, Maximizer Enterprise may also be used when not connected to the Internet.

"In today's economy, small and medium-sized companies who embrace technology can achieve a rapid return on their investment," said John Caputo, President, Maximizer Software. "Maximizer Enterprise makes CRM software accessible to small and medium-sized businesses that want to get CRM in the hands of their employees quickly. We are delighted that a leading research organization like ISM has validated our status as a top CRM system for small and medium-sized businesses five years running."

The Top 15 selections are featured in ISM's 15th edition of The Guide to CRM
Automation and in a Top 15 CD available at

About ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software Awards/Reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, Pepsico and United Way of America and United Way of Toronto; ISM's government clients include the Department of Defense and the US Postal Service.

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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