Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

June 13, 2007 06:00 ET

Maximizer CRM Deployment at Major Resort Real Estate Marketer Wins 'CRM Excellence Award'

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 13, 2007) - Maximizer Software Inc. (TSX:MAX), the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that the editors of Customer Interaction Solutions Magazine have awarded Maximizer the publication's annual 'CRM Excellence Award' for the successful Maximizer deployment at a major North American Resort Real Estate Marketer.

"The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Maximizer has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset - their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

CRM Excellence Award winners are chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner's product has made for customers.

At Maximizer's award winning customer deployment, CRM is an integral part of the company's business process and culture. The resort real estate marketer's staff use Maximizer to analyze the results of marketing plans, track prospects, build relationships, manage customers, complete sales, and gauge the accuracy and activity of the sales pipeline. Maximizer is also used to control logistics of the firm's sales and marketing office on each resort real estate site - including the Discovery Center where potential buyers come to get a first hand look at real estate buying opportunities.

"Winning the CRM Excellence Award from Customer Interaction Solutions is a great honor for Maximizer," said John Caputo, President, Maximizer Software. "It is especially rewarding because this recognition is based on the very successful implementation of Maximizer among our customers."

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Customer Interaction Solutions

Celebrating 25 years as the voice of the contact center, CRM and teleservices industries, Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial. Senior management decision makers, as well as customer interaction professionals rely upon Customer Interaction Solutions to keep them current in the most critical technologies and services for the contact center. In fact, 65,000 subscribers turn to Customer Interaction Solutions magazine with an additional 165,000 pass-along readers.

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit: www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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